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Our Additive Agents

Hayley

Fun fact about me:
Seen pretty much every “romcom” ever made

 

My passion causes:
Social, economic and environmental justice

 

Brands I love:
Warby Parker, TOMS, Poppin, DoSomething.org

Chinny

Fun fact about me:
Can’t watch movies without reading spoilers first

 

My passion causes:
Education + access to clean water

 

Brands I love:
charity: water, DonorsChoose.org, TOMS

Rachel

Fun fact about me:
Design and create metal jewelry in my free time

 

My passion causes:
Women’s health, social justice and environmental protection

 

Brands I love:
Everlane, Thinx, Mural Arts Project, Patagonia

Jackie

Fun fact about me:
Had an imaginary bear as a kid, named Bobby

 

My passion causes:
Arts + culture

 

Brands I love:
Oscar, WWF, Apple

Justin

Fun fact about me:
First job in NYC was in the kitchen at Momofuku Milk Bar

 

My passion causes:
Social justice, community urban development, mental health

 

Brands I love:
GrowNYC, Trader Joe’s, Blue Bottle, Walker & Company

Hubert

Fun fact about me:
Was once a balloon-handler at the Macy’s Thanksgivings Day Parade

 

My passion causes:
Affordable housing, animal shelters and community outreach

 

Brands I love:
Steven Alan, HAY, Shinola, Muji

Janice

Fun fact about me:
Sprained my ankles 7 times

 

My passion causes:
Asian American studies & media representation, sustainability

 

Brands I love:
Everlane, Krave Beauty, RXBAR

Emily

Fun fact about me:
Have a record-breaking sweet tooth

 

My passion causes:
Health, hunger, human rights

 

Brands I love:
Acumen, charity: water, The Honest Co.

John

Fun fact about me:
Used to work on a sailing ship replica from the 1600s

 

My passion causes:
Sustainability, historic preservation, arts education

 

Brands I love:
Patagonia, The Nature Conservancy, The Field Museum, Best Made

Ricardo

Fun fact about me:
Played at Estadio Azteca when 9 years old

 

My passion causes:
Environment, immigration

 

Brands I love:
Ecoalf, Adidas

Abbey

Fun fact about me:
Lived in a tent for three months

 

My passion causes:
Sustainability, Environmental Justice + Conservation

 

Brands I love:
Reformation, Surfrider Foundation, Black Diamond Equipment + Hydroflask

Greg

Fun fact about me:
Worked as an assistant pastry chef at a 4-star restaurant in Chicago

 

My passion causes:
Sustainable development, early childhood education

 

Brands I love:
Camper, Lego, the Y

Tarou

Fun fact about me:
I was a hit at Art Basel in Miami Beach

 

My passion paws-es:
Animal rights, food security and environmental protection

 

Brands I love:
Found My Animal, Billy Wolf

About Our Founder

Growing up in South Africa, Hayley saw the effects of social injustice firsthand—and the power that a fierce passion and shared purpose can have in bringing about positive social change. It was this early-in-life discovery that inspired her to pursue her passion for telling stories and driving action, ultimately founding the Additive Agency—a brand transformation consultancy wholly committed to helping purpose-driven organizations achieve greater social and business impact. Additive Agents Hayley Berlent

 

From public relations to issues-based communications to brand building, Hayley has spent nearly 20 years shaping conversations and amplifying impact. Her ambition for the next 20 years—and beyond—is to continue to invent, build and sustain brands with purpose.

 

Read Full Bio