Hayley
Strategy
My passion causes:
Social, economic and environmental justice
Brands I love:
Warby Parker, TOMS, Poppin, DoSomething.org
Fun fact about me:
Seen pretty much every “romcom” ever made
Chinny
Strategy
My passion causes:
Education + access to clean water
Brands I love:
charity: water, DonorsChoose.org, TOMS
Fun fact about me:
Can’t watch movies without reading spoilers first
Rachel
Strategy
My passion causes:
Women’s health, social justice and environmental protection
Brands I love:
Mural Arts Project, Patagonia, Lodge
Fun fact about me:
Design and create metal jewelry in my free time
Justin
Strategy/Creative
My passion causes:
Social justice, community urban development, mental health
Brands I love:
GrowNYC, Trader Joe’s, Blue Bottle, Walker & Company
Fun fact about me:
First job in NYC was in the kitchen at Momofuku Milk Bar
Kruti
Creative
My passion causes:
Mental Health, Children’s Health & Education, Women’s Rights
Brands I love:
Starbucks, Nike, Aesop
Fun fact about me:
I’ve jumped off a mountain, an airplane, a bridge, and a yacht
Rachel
Strategy
My passion causes:
Arts + Culture, Women’s + LGBTQIA Rights
Brands I love:
New York Times, Birkenstock, ArsNova
Fun fact about me:
Performed across the USA in a musical about calculus
Catherine
Strategy
My passion causes:
Education, Social Justice, Mental Health
Brands I love:
Any Baby Can, The Fair Food Program, The Lit. Bar
Fun fact about me:
I still know all the lyrics (and most of the dance moves) to my elementary school’s alma mater
Hubert
Creative
My passion causes:
Affordable housing, animal shelters and community outreach
Brands I love:
Steven Alan, HAY, Shinola, Muji
Fun fact about me:
Was once a balloon-handler at the Macy’s Thanksgivings Day Parade
Sacha
Strategy
My passion causes:
Food Security, Environment/Sustainability, Social Justice
Brands I love:
Milk Bar, Too Good to Go, Lego, Dr. Martens
Fun fact about me:
I have a birthmark in my eye in the shape of a star
Ricardo
Creative
My passion causes:
Environment, immigration
Brands I love:
Ecoalf, Adidas
Fun fact about me:
Played at Estadio Azteca when 9 years old
Mel
Admin
My passion causes:
Women’s rights
Brands I love:
Catbird
Fun fact about me:
Saw my doppelgänger as a child
Jackie
Creative
My passion causes:
Arts + culture
Brands I love:
Oscar, WWF, Apple
Fun fact about me:
Had an imaginary bear as a kid, named Bobby
Tarou
Treats
My passion paws-es:
Animal rights, food security and environmental protection
Brands I love:
Found My Animal, Billy Wolf
Fun fact about me:
I was a hit at Art Basel in Miami Beach
About Our Founder
Growing up in South Africa, Hayley saw the effects of social injustice firsthand—and the power that a fierce passion and shared purpose can have in bringing about positive social change. It was this early-in-life discovery that inspired her to pursue her passion for telling stories and driving action, ultimately founding the Additive Agency—a brand transformation consultancy wholly committed to helping purpose-driven organizations achieve greater social and business impact.
From public relations to issues-based communications to brand building, Hayley has spent nearly 20 years shaping conversations and amplifying impact. Her ambition for the next 20 years—and beyond—is to continue to invent, build and sustain brands with purpose.
