Additive Impact
We believe in the power of clear insights, compelling ideas and dynamic identities to transform communities, conversations and causes for greater impact.
This is what drives our team, our partnerships and our work every single day.
Clients We Serve
Best Friends
Brand Strategy + Messaging Consulting, Brand Architecture Consulting, Integrated Marketing Communications Plan Development
Brigham Health
Brand Architecture, Validation Research
brightbeam
Brand Strategy Consulting, Naming and Tagline, Brand Architecture, Visual Identity
BrightFocus Foundation
Brand Architecture Consulting
Brooklyn United
Visual Identity, Digital Templates
The Brotherhood Sister Sol (BroSis)
Brand Research, Brand Strategy, Messaging Refresh, Brand Architecture, Website Refresh
Canine Companions
Brand Research, Brand Strategy, Visual Identity
The Cathedral Church of St. John the Divine
Research, Strategy + Messaging
CCS Fundraising
Research, Strategy + Messaging
Child Mind Institute
Research, Strategy, Messaging + Validation
Children’s Heart Foundation
Organizational Visual Identity, Templates, Congenital Heart Walk Identity, Walk Collateral + Signage
Church Health
Donor Research, Donor Strategy + Messaging, Integrated Communications Plan
The College at the University of Chicago
Brand Research
Colored Commentary
Visual Identity
Columbia Alumni Association
Research, Strategy + Messaging
Columbia University School of Professional Studies
Brand Research, Brand Strategy, Brand Messaging, Brand Architecture, Visual Identity, Website Content, Design and Development, Print and Digital Templates, Roadshow Deck and Brand Video
ColumbiaDoctors | Nurse Practitioner Group
Research, Strategy, Naming, Visual Identity, Collateral, Website Design + Development
Easterseals
Brand Research, Brand Strategy + Messaging Refresh, Implementation Consulting; 100th Anniversary Tagline, Messaging Development + Validation, Visual Identity + Implementation Consulting
Empower@Work Collaborative
Visual Identity, Collateral Development
Encounter
Research, Strategy, Messaging, Visual Identity, Templates, Collateral, Website Design + Development
Enduring Earth
Naming, Tagline, Messaging, Visual Identity, Templates
The Family Dinner Project
Visual Identity
Fair Food Network
Research, Strategy, Messaging Toolkit, Brand Training
Fordham Law School
Message Consulting
Gap Foundation
Corporate Social Responsibility Strategy + Socialization
Harlem Children’s Zone
Brand Analysis, Brand Strategy, Strategic Messaging, Visual Identity, Brand Guidelines, Collateral + Templates, Signature System, Website Design + Development
Hazelden Betty Ford Foundation
Betty Ford Center Campus Transformation Campaign Strategy, Messaging, Road Show Deck, Landing Page, Collateral + Video; Comprehensive Campaign Strategy + Validation
The Hive
Messaging Research, Messaging Toolkit
The Jed Foundation (JED)
Strategy, Messaging, Brand Architecture, Program Strategy, Visual Identity, Templates, Collateral, Website Content Development + Design Consulting
Jonas Philanthropies
Research, Strategy, Brand Architecture, Visual Identity, Templates, Collateral, Website Design + Development
Kantaro Biosciences
Go-to-Market Strategy, Visual Identity, Website, Marketing + Communications Implementation, Collateral Development
La Jolla Playhouse
Research, Strategy + Messaging
Lighthouse Guild
Research, Strategy, Brand Architecture, Messaging, Customer Journey Mapping, Visual Identity, Brand Activation Plan, Social Media Advertising, Templates + Collateral
LubDub Theatre Co
Visual Identity
Luther College
Brand Analysis, Strategy, Messaging + Implementation Planning
Marketing EDGE
Strategy, Messaging Toolkit, Web Content
Marlene Meyerson JCC Manhattan
Capital Campaign, Strategy + Messaging Toolkit, Social Media Plan
McCarter Theatre Center
Strategic Plan Development
Memorial Sloan Kettering
Strategy Consulting
Memphis
Brand Strategy, Messaging Toolkit + Training; Strategic Planning
Mercy Corps
Strategy, Messaging, Global Storytelling + Brand Stewardship Training
Mission: JOY
Campaign Messaging, Film Talking Points
Mount Holyoke College
COVID-19 Response Messaging, Social Media Audit, Communications Audit, Strategic Messaging, Website Content Development
Mount Sinai
Brand Architecture, Messaging Toolkit + Training, PeakPoint Surgery Center Naming + Visual Identity, Mount Sinai Children’s Mission, Vision + Visual Identity, Mount Sinai Innovation Partners Visual Identity, Ongoing Brand Consulting
Mouse
Research, Strategy, Messaging, Brand Architecture, Visual Identity, Merger Communications Plan + Messaging
Moving Traditions
Research, Strategy, Messaging, Visual Identity, Templates, Collateral, Communications Plan, Program Naming Development + Research
Muscular Dystrophy Association (MDA)
Research, Strategy, Messaging, Brand Architecture, Visual Identity + Campaign Consulting
National Center for Learning Disabilities (NCLD)
Strategy + Messaging
New 42
Brand Research, Brand Strategy and Messaging, Brand Architecture, Visual Identity Consulting, Storytelling Training, Impact Research Report
News Literacy Project
Logo and Visual Identity, Templates, Collateral
New York City Housing Authority (NYCHA)
Infographics + Data Visualization
NYU School of Medicine
Strategy, Messaging, Event Design, Social Media Advertising, Integrated Communications Plan, Influencer Communications Plan + Messaging
Ovarian Cancer Research Alliance
Collateral
Park Slope United (PSU)
Visual Identity, Signature System, Brand Guidelines
Project Concern International
Research, Strategy + Messaging
Ralph Lauren Center for Cancer Care
Research, Strategy, Visual Identity, Templates, Website Design + Development
Rise Light & Power
Corporate Responsibility Strategy
Rotary International
Brand Training, Messaging + Strategy Consulting
Spring Point Partners
Brand Research, Brand Strategy + Messaging, Brand Architecture, Brand Training, Integrated Communications Plan
STRIVE Prep
Research, Strategy, Messaging, Visual Identity, Templates, Collateral, Website Design, Event Toolkit + Viewbook
Syracuse University
Brand Research, Brand Strategy, Brand Architecture, Visual Identity, Brand Training, Livery System, Signage System, Admissions Welcome Center Design + Illustration Guide; School/College Value Proposition Development; Leadership Development Consulting; Boost the ‘Cuse Social Media Consulting; 150th Campaign Theme, Identity and Landing Page Design; Comprehensive Campaign Theme, Landing Page + Collateral Design; Syracuse University Global Strategy + Messaging, Segmentation Research + Audience Journey Mapping
Understood
Visual Identity + Brand Architecture Consulting, Visual Identity + Brand Architecture Extension
United Way of Salt Lake
Brand Architecture and Messaging Consulting
Voice to Action
Naming, Visual Identity
Workplace Initiative
Visual Identity, Templates, Collateral + DIY Guide
WWF Impact
Tagline, Messaging + Visual Identity
The Y (YMCA)
Brand Benchmark Research, Strategy, Messaging Validation, Visual Identity Extension, Strategy Consulting + Research, Brand Stewardship Planning