Additive Impact

We believe in the power of clear insights, compelling ideas and dynamic identities to transform communities, conversations and causes for greater impact.
This is what drives our team, our partnerships and our work every single day.

Clients We Serve

Best Friends

Brand Strategy + Messaging Consulting, Brand Architecture Consulting, Integrated Marketing Communications Plan Development

Brigham Health

Brand Architecture, Validation Research


Brand Strategy Consulting, Naming and Tagline, Brand Architecture, Visual Identity

BrightFocus Foundation

Brand Architecture Consulting

Brooklyn United

Visual Identity, Digital Templates

The Brotherhood Sister Sol (BroSis)

Brand Research, Brand Strategy, Messaging Refresh, Brand Architecture, Website Refresh

Canine Companions

Brand Research, Brand Strategy, Visual Identity

The Cathedral Church of St. John the Divine

Research, Strategy + Messaging

CCS Fundraising

Research, Strategy + Messaging

Child Mind Institute

Research, Strategy, Messaging + Validation

Children’s Heart Foundation

Organizational Visual Identity, Templates, Congenital Heart Walk Identity, Walk Collateral + Signage

Church Health

Donor Research, Donor Strategy + Messaging, Integrated Communications Plan

The College at the University of Chicago

Brand Research

Colored Commentary

Visual Identity

Columbia Alumni Association

Research, Strategy + Messaging

Columbia University School of Professional Studies

Brand Research, Brand Strategy, Brand Messaging, Brand Architecture, Visual Identity, Website Content, Design and Development, Print and Digital Templates, Roadshow Deck and Brand Video

ColumbiaDoctors | Nurse Practitioner Group

Research, Strategy, Naming, Visual Identity, Collateral, Website Design + Development


Brand Research, Brand Strategy + Messaging Refresh, Implementation Consulting; 100th Anniversary Tagline, Messaging Development + Validation, Visual Identity + Implementation Consulting

Empower@Work Collaborative

Visual Identity, Collateral Development


Research, Strategy, Messaging, Visual Identity, Templates, Collateral, Website Design + Development

Enduring Earth

Naming, Tagline, Messaging, Visual Identity, Templates

The Family Dinner Project

Visual Identity

Fair Food Network

Research, Strategy, Messaging Toolkit, Brand Training

Fordham Law School

Message Consulting

Gap Foundation

Corporate Social Responsibility Strategy + Socialization

Harlem Children’s Zone

Brand Analysis, Brand Strategy, Strategic Messaging, Visual Identity, Brand Guidelines, Collateral + Templates, Signature System, Website Design + Development

Hazelden Betty Ford Foundation

Betty Ford Center Campus Transformation Campaign Strategy, Messaging, Road Show Deck, Landing Page, Collateral + Video; Comprehensive Campaign Strategy + Validation

The Hive

Messaging Research, Messaging Toolkit

jedThe Jed Foundation (JED)

Strategy, Messaging, Brand Architecture, Program Strategy, Visual Identity, Templates, Collateral, Website Content Development + Design Consulting

Jonas Philanthropies

Research, Strategy, Brand Architecture, Visual Identity, Templates, Collateral, Website Design + Development

Kantaro Biosciences

Go-to-Market Strategy, Visual Identity, Website, Marketing + Communications Implementation, Collateral Development

La Jolla Playhouse

Research, Strategy + Messaging

Lighthouse Guild

Research, Strategy, Brand Architecture, Messaging, Customer Journey Mapping, Visual Identity, Brand Activation Plan, Social Media Advertising, Templates + Collateral

LubDub Theatre Co

Visual Identity

Luther College

Brand Analysis, Strategy, Messaging + Implementation Planning

Marketing EDGE

Strategy, Messaging Toolkit, Web Content

Marlene Meyerson JCC Manhattan 

Capital Campaign, Strategy + Messaging Toolkit, Social Media Plan

McCarter Theatre Center 

Strategic Plan Development

Memorial Sloan Kettering

Strategy Consulting


Brand Strategy, Messaging Toolkit + Training; Strategic Planning

Mercy Corps

Strategy, Messaging, Global Storytelling + Brand Stewardship Training

Mission: JOY

Campaign Messaging, Film Talking Points

Mount Holyoke College

COVID-19 Response Messaging, Social Media Audit, Communications Audit, Strategic Messaging, Website Content Development

Mount Sinai
Brand Architecture, Messaging Toolkit + Training, PeakPoint Surgery Center Naming + Visual Identity, Mount Sinai Children’s Mission, Vision + Visual Identity, Mount Sinai Innovation Partners Visual Identity, Ongoing Brand Consulting


Research, Strategy, Messaging, Brand Architecture, Visual Identity, Merger Communications Plan + Messaging

Moving Traditions

Research, Strategy, Messaging, Visual Identity, Templates, Collateral, Communications Plan, Program Naming Development + Research

Muscular Dystrophy Association (MDA)

Research, Strategy, Messaging, Brand Architecture, Visual Identity + Campaign Consulting

National Center for Learning Disabilities (NCLD)

Strategy + Messaging

New 42

Brand Research, Brand Strategy and Messaging, Brand Architecture, Visual Identity Consulting, Storytelling Training, Impact Research Report

News Literacy Project

Logo and Visual Identity, Templates, Collateral

New York City Housing Authority (NYCHA)

Infographics + Data Visualization

NYU School of Medicine

Strategy, Messaging, Event Design, Social Media Advertising, Integrated Communications Plan, Influencer Communications Plan + Messaging

Ovarian Cancer Research Alliance



Park Slope United (PSU)

Visual Identity, Signature System, Brand Guidelines

Project Concern International

Research, Strategy + Messaging

Ralph Lauren Center for Cancer Care

Research, Strategy, Visual Identity, Templates, Website Design + Development

Rise Light & Power

Corporate Responsibility Strategy

Rotary International

Brand Training, Messaging + Strategy Consulting

Spring Point Partners

Brand Research, Brand Strategy + Messaging, Brand Architecture, Brand Training, Integrated Communications Plan


Research, Strategy, Messaging, Visual Identity, Templates, Collateral, Website Design, Event Toolkit + Viewbook

Syracuse University

Brand Research, Brand Strategy, Brand Architecture, Visual Identity, Brand Training, Livery System, Signage System, Admissions Welcome Center Design + Illustration Guide; School/College Value Proposition Development; Leadership Development Consulting; Boost the ‘Cuse Social Media Consulting; 150th Campaign Theme, Identity and Landing Page Design;  Comprehensive Campaign Theme, Landing Page + Collateral Design; Syracuse University Global Strategy + Messaging, Segmentation Research + Audience Journey Mapping


Visual Identity + Brand Architecture Consulting, Visual Identity + Brand Architecture Extension

United Way of Salt Lake

Brand Architecture and Messaging Consulting

Voice to Action

Naming, Visual Identity

workplaceWorkplace Initiative

Visual Identity, Templates, Collateral + DIY Guide

WWF Impact

Tagline, Messaging + Visual Identity

The Y (YMCA)

Brand Benchmark Research, Strategy, Messaging Validation, Visual Identity Extension, Strategy Consulting + Research, Brand Stewardship Planning