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Additive (adj.): The effect created when certain ingredients are combined that one doesn’t see from any single element on its own.
At Additive, we believe that every one of us has the potential to effect positive change. But, when we unite diverse ideas, people and resources around a common purpose, we have the power to do so much more good.
With a team that has led brand transformation efforts for organizations as varied as Harlem Children’s Zone, United Way Worldwide and the Y (YMCA), we understand how to clarify the very essence of an organization — and amplify its expressions and experiences for greater impact.
Based on our collective experience, we’ve developed a proven model for brand building.
Growing up in South Africa, Hayley saw the effects of social injustice firsthand — and the power that a fierce passion and shared purpose can have in bringing about positive social change. It was this discovery early in life that inspired her to pursue her passion for telling stories and driving action, ultimately founding Additive in 2014.
Under the banner of Additive, Hayley and team have developed brand strategies, stories and experiences for clients as diverse as the City of Memphis, Hazelden Betty Ford Foundation, Mount Sinai, Syracuse University, St. Jude Children’s Research Hospital and the World Wildlife Fund, among others.
Hayley teaches a graduate class at Columbia University, called “Purpose-Driven Communications,” and mentors students participating in the annual Greater Good Challenge. She serves on the boards of Democracy Works and the Tyler Clementi Foundation.
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