BrightFocus Presents Awards for Alzheimer’s and Vision Disease
BrightFocus Foundation, a Maryland-based nonprofit, hosted an inaugural awards dinner on June 9 at the United States Institute of Peace in Washington, DC, celebrating some of the world’s most promising science to end Alzheimer’s disease, macular degeneration and glaucoma…
How Nonprofits Can Reclaim Their Role as Leaders of Social Change
The old industry adage says that “in a complex world, brands help us make choices.”
As tired a statement as that is, there’s still truth in it. And if we look closely at the brands we’re choosing, we can understand something about what we believe is important at a societal level.
The Wounded Warrior Project + The Case for Overhead
Approximately 40% of WWP’s budget is spent on overhead, which is significantly higher than most mission-driven organizations. While there are many reasons to criticize their allocation of financial resources, having higher overhead isn’t necessarily one of them.
MDA Unveils Revitalized Brand at Carnegie Hall
On January 29, 2016, MDA launched its revitalized brand at Carnegie Hall, a stage that has given voice and visibility to so many families affected by muscle-debilitating diseases over the years….
It Takes A Village To Change The World
Many of us are familiar with the African proverb, “it takes a village to raise a child.” The truth is, it “takes a village” to achieve just about any meaningful change in our world—from fighting disease to uniting for peace. For many years, purpose-driven organizations believed that change could result from a handful of generous […]
Read This. Save Lives.
From TOMS and Warby Parker to Naja, do-good consumerism has been all the rage. The promise: do (and feel) good while spending, eating, wearing and experiencing this too—a win-win scenario.
Branding Is More Than Image, It’s An Invitation
For many centuries, branding was a term used to describe the demarcation of property—most commonly in reference to the searing of cattle.
Mobile, Millennials and Harnessing Technology As a Force for Good
As part of the inaugural magazine and ongoing speaker’s series produced by digital experience agency, Situation, Hayley Berlent was invited to pen an opinion piece on the impact and influence of technology on cause engagement—especially among Millennials.
The Family Dinner Project Comments on Rise of Meal Delivery Start-ups
Excerpt from The New York Times: So, are these food start-ups good for the home, or yet another setback for the traditional nuclear family? Lynn Barendsen, executive director of the Family Dinner Project…
Additive Speaks to NYU Students about Brand Building
Hayley Berlent shares her perspective on brand with undergraduate NYU students.
