“Avoid jargon whenever possible.” It’s one of our most frequently-repeated tips here at Additive, and with good reason — it creates unnecessary clutter in communication and presents a barrier to understanding. And while we always advocate for communicating clearly, sometimes there’s an unavoidable need for specialized vocabulary.

Like any other industry, branding has insider terminology that can quickly create confusion. So, in order to help better understand the language of branding, we’re pleased to announce the release of Additive’s very own Brand Glossary. It’s a free resource that will help decipher key phrases and concepts you’ll encounter when you embark on a branding process.

To download, enter your email address below, and we’ll send you a copy of the glossary — you’ll be speaking brand in no time.