Hayley
Fun fact about me:
Seen pretty much every “romcom” ever made
Seen pretty much every “romcom” ever made
My passion causes:
Social, economic and environmental justice
Brands I love:
Warby Parker, TOMS, Poppin, DoSomething.org
Chinny
Fun fact about me:
Can’t watch movies without reading spoilers first
Can’t watch movies without reading spoilers first
My passion causes:
Education + access to clean water
Brands I love:
charity: water, DonorsChoose.org, TOMS
Rachel
Fun fact about me:
Design and create metal jewelry in my free time
Design and create metal jewelry in my free time
My passion causes:
Women’s health, social justice and environmental protection
Brands I love:
Everlane, Mural Arts Project, Patagonia
Andreas
Fun fact about me:
I’ve appeared on an MTV reality show
I’ve appeared on an MTV reality show
My passion causes:
Human rights, social justice, environment
Brands I love:
Nike, HBO, Radio Woodstock
Justin
Fun fact about me:
First job in NYC was in the kitchen at Momofuku Milk Bar
First job in NYC was in the kitchen at Momofuku Milk Bar
My passion causes:
Social justice, community urban development, mental health
Brands I love:
GrowNYC, Trader Joe’s, Blue Bottle, Walker & Company
Jackie
Fun fact about me:
Had an imaginary bear as a kid, named Bobby
Had an imaginary bear as a kid, named Bobby
My passion causes:
Arts + culture
Brands I love:
Oscar, WWF, Apple
Hubert
Fun fact about me:
Was once a balloon-handler at the Macy’s Thanksgivings Day Parade
Was once a balloon-handler at the Macy’s Thanksgivings Day Parade
My passion causes:
Affordable housing, animal shelters and community outreach
Brands I love:
Steven Alan, HAY, Shinola, Muji
Janice
Fun fact about me:
Sprained my ankles 7 times
Sprained my ankles 7 times
My passion causes:
Asian American studies & media representation, sustainability
Brands I love:
Everlane, Krave Beauty, RXBAR
John
Fun fact about me:
Used to work on a sailing ship replica from the 1600s
Used to work on a sailing ship replica from the 1600s
My passion causes:
Sustainability, historic preservation, arts education
Brands I love:
Patagonia, The Field Museum, Paynter
Ricardo
Fun fact about me:
Played at Estadio Azteca when 9 years old
Played at Estadio Azteca when 9 years old
My passion causes:
Environment, immigration
Brands I love:
Ecoalf, Adidas
Emily
Fun fact about me:
Have a record-breaking sweet tooth
Have a record-breaking sweet tooth
My passion causes:
Health, hunger, human rights
Brands I love:
Acumen, charity: water, The Honest Co.
Greg
Fun fact about me:
Worked as an assistant pastry chef at a 4-star restaurant in Chicago
Worked as an assistant pastry chef at a 4-star restaurant in Chicago
My passion causes:
Sustainable development, early childhood education
Brands I love:
Camper, Lego, the Y
Abbey
Fun fact about me:
Lived in a tent for three months
Lived in a tent for three months
My passion causes:
Sustainability, Environmental Justice + Conservation
Brands I love:
Reformation, Surfrider Foundation, Black Diamond Equipment + Hydroflask
Tarou
Fun fact about me:
I was a hit at Art Basel in Miami Beach
I was a hit at Art Basel in Miami Beach
My passion paws-es:
Animal rights, food security and environmental protection
Brands I love:
Found My Animal, Billy Wolf
About Our Founder
Growing up in South Africa, Hayley saw the effects of social injustice firsthand—and the power that a fierce passion and shared purpose can have in bringing about positive social change. It was this early-in-life discovery that inspired her to pursue her passion for telling stories and driving action, ultimately founding the Additive Agency—a brand transformation consultancy wholly committed to helping purpose-driven organizations achieve greater social and business impact.
From public relations to issues-based communications to brand building, Hayley has spent nearly 20 years shaping conversations and amplifying impact. Her ambition for the next 20 years—and beyond—is to continue to invent, build and sustain brands with purpose.
