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Our Additive Agents

Hayley

Strategy

My passion causes:
Social, economic and environmental justice

 

Brands I love:
Warby Parker, TOMS, Poppin, DoSomething.org

 

Fun fact about me:
Seen pretty much every “romcom” ever made

 

Chinny

Strategy

My passion causes:
Education + access to clean water

 

Brands I love:
charity: water, DonorsChoose.org, TOMS

 

Fun fact about me:
Can’t watch movies without reading spoilers first

 

Rachel

Strategy

My passion causes:
Women’s health, social justice and environmental protection

 

Brands I love:
Mural Arts Project, Patagonia, Lodge

 

Fun fact about me:
Design and create metal jewelry in my free time

 

Catherine

Strategy

My passion causes:
Education, Social Justice, Mental Health

 

Brands I love:
Any Baby Can, The Fair Food Program, The Lit. Bar

 

Fun fact about me:
I still know all the lyrics (and most of the dance moves) to my elementary school’s alma mater

Justin

Strategy/Creative

My passion causes:
Social justice, community urban development, mental health

 

Brands I love:
GrowNYC, Trader Joe’s, Blue Bottle, Walker & Company

 

Fun fact about me:
First job in NYC was in the kitchen at Momofuku Milk Bar

 

Jackie

Creative

My passion causes:
Arts + culture

 

Brands I love:
Oscar, WWF, Apple

 

Fun fact about me:
Had an imaginary bear as a kid, named Bobby

 

Hubert

Creative

My passion causes:
Affordable housing, animal shelters and community outreach

 

Brands I love:
Steven Alan, HAY, Shinola, Muji

 

Fun fact about me:
Was once a balloon-handler at the Macy’s Thanksgivings Day Parade

 

A head and shoulders portrait Sacha Cotton

Sacha

Strategy

My passion causes:
Food Security, Environment/Sustainability, Social Justice 

 

Brands I love:
Milk Bar, Too Good to Go, Lego, Dr. Martens

 

Fun fact about me:
I have a birthmark in my eye in the shape of a star

John

Strategy

My passion causes:
Sustainability, historic preservation, arts education

 

Brands I love:
Patagonia, The Field Museum, Paynter

 

Fun fact about me:
Used to work on a sailing ship replica from the 1600s

 

Ricardo

Creative

My passion causes:
Environment, immigration

 

Brands I love:
Ecoalf, Adidas

 

Fun fact about me:
Played at Estadio Azteca when 9 years old

 

Emily

Strategy

My passion causes:
Health, hunger, human rights

 

Brands I love:
Acumen, charity: water, The Honest Co.

 

Fun fact about me:
Have a record-breaking sweet tooth

 

Tarou

Treats

My passion paws-es:
Animal rights, food security and environmental protection

 

Brands I love:
Found My Animal, Billy Wolf

 

Fun fact about me:
I was a hit at Art Basel in Miami Beach

 

 

 

 

 

 

 

 

Contact Us

About Our Founder

Growing up in South Africa, Hayley saw the effects of social injustice firsthand—and the power that a fierce passion and shared purpose can have in bringing about positive social change. It was this early-in-life discovery that inspired her to pursue her passion for telling stories and driving action, ultimately founding the Additive Agency—a brand transformation consultancy wholly committed to helping purpose-driven organizations achieve greater social and business impact.

 

From public relations to issues-based communications to brand building, Hayley has spent nearly 20 years shaping conversations and amplifying impact. Her ambition for the next 20 years—and beyond—is to continue to invent, build and sustain brands with purpose.

 

Read Full Bio