
Hayley
Seen pretty much every “romcom” ever made
My passion causes:
Social, economic and environmental justice
Brands I love:
Warby Parker, TOMS, Poppin, DoSomething.org

Chinny
Can’t watch movies without reading spoilers first
My passion causes:
Education + access to clean water
Brands I love:
charity: water, DonorsChoose.org, TOMS

Rachel
Design and create metal jewelry in my free time
My passion causes:
Women’s health, social justice and environmental protection
Brands I love:
Everlane, Mural Arts Project, Patagonia

Jackie
Had an imaginary bear as a kid, named Bobby
My passion causes:
Arts + culture
Brands I love:
Oscar, WWF, Apple

Justin
First job in NYC was in the kitchen at Momofuku Milk Bar
My passion causes:
Social justice, community urban development, mental health
Brands I love:
GrowNYC, Trader Joe’s, Blue Bottle, Walker & Company

Hubert
Was once a balloon-handler at the Macy’s Thanksgivings Day Parade
My passion causes:
Affordable housing, animal shelters and community outreach
Brands I love:
Steven Alan, HAY, Shinola, Muji

Janice
Sprained my ankles 7 times
My passion causes:
Asian American studies & media representation, sustainability
Brands I love:
Everlane, Krave Beauty, RXBAR

Emily
Have a record-breaking sweet tooth
My passion causes:
Health, hunger, human rights
Brands I love:
Acumen, charity: water, The Honest Co.

John
Used to work on a sailing ship replica from the 1600s
My passion causes:
Sustainability, historic preservation, arts education
Brands I love:
Patagonia, The Field Museum, Paynter

Ricardo
Played at Estadio Azteca when 9 years old
My passion causes:
Environment, immigration
Brands I love:
Ecoalf, Adidas

Abbey
Lived in a tent for three months
My passion causes:
Sustainability, Environmental Justice + Conservation
Brands I love:
Reformation, Surfrider Foundation, Black Diamond Equipment + Hydroflask

Greg
Worked as an assistant pastry chef at a 4-star restaurant in Chicago
My passion causes:
Sustainable development, early childhood education
Brands I love:
Camper, Lego, the Y

Tarou
I was a hit at Art Basel in Miami Beach
My passion paws-es:
Animal rights, food security and environmental protection
Brands I love:
Found My Animal, Billy Wolf


About Our Founder
Growing up in South Africa, Hayley saw the effects of social injustice firsthand—and the power that a fierce passion and shared purpose can have in bringing about positive social change. It was this early-in-life discovery that inspired her to pursue her passion for telling stories and driving action, ultimately founding the Additive Agency—a brand transformation consultancy wholly committed to helping purpose-driven organizations achieve greater social and business impact.
From public relations to issues-based communications to brand building, Hayley has spent nearly 20 years shaping conversations and amplifying impact. Her ambition for the next 20 years—and beyond—is to continue to invent, build and sustain brands with purpose.
