6 Simple Tips to Amplify Your Social Media Activism Campaigns
From 2011’s #OccupyWallStreet and #Kony2012 to more recent campaigns like, #BlackOutTuesday and #ChallengeAccepted, hashtag-fueled social media activism campaigns take feeds by storm; generate rapid, but short-lived engagement; and then fade away right in time for the next “movement.” Although well-intentioned and designed to amplify awareness and showcase solidarity, these campaigns tend to fall flat when […]
Develop an Effective Communications Plan in Six Steps
A smart communications plan is essential to the success of any rollout. Whether you’re looking to launch a capital campaign, announce a new program or implement a new service, you’ll need a communications plan to help you deliver the right message to the right audience to achieve optimal results and return on investment. Developing a […]
Five Ways to Turn Millennials’ Interest into Action
Millennials make up the biggest portion of the U.S. workforce. Coming in at over 70 million strong, this group born between 1981 and 1996 is on the verge of eclipsing the baby boomer population as America’s largest living generation. If you take these ingredients and mix in the generation’s desire to engage with social issues, then […]