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Author: Emily Dimiero

Emily Dimiero is a strategy director at Additive. She has a passion and purpose for promoting issues such as health, hunger and human rights. With extensive experience in research, strategy and design, she has helped strengthen brands like  Rotary International, Aetna, SAP, Memorial Sloan Kettering, the Y, Understood.org, CooperVision and Bloomberg.

Technology Disrupts How, But Not Why, People Engage With Brands

Technology is often viewed through the lens of “disruption.” There’s no question that technology, and particularly mobile and social media, transforms how people interact with each other and brands…

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