Technology Disrupts How, But Not Why, People Engage With Brands
Technology is often viewed through the lens of “disruption.” There’s no question that technology, and particularly mobile and social media, transforms how people interact with each other and brands…
Read This. Save Lives.
From TOMS and Warby Parker to Naja, do-good consumerism has been all the rage. The promise: do (and feel) good while spending, eating, wearing and experiencing this too—a win-win scenario.
Branding Is More Than Image, It’s An Invitation
For many centuries, branding was a term used to describe the demarcation of property—most commonly in reference to the searing of cattle.
Mobile, Millennials and Harnessing Technology As a Force for Good
As part of the inaugural magazine and ongoing speaker’s series produced by digital experience agency, Situation, Hayley Berlent was invited to pen an opinion piece on the impact and influence of technology on cause engagement—especially among Millennials.
Webinar: Hayley Berlent and Elke Dochtermann of Fenton on “The New Brand Imperative”
Hayley Berlent and Elke Dochterman of Fenton Communications co-present as part of the Communications Network Webinar Series, The Brand New Imperative: It’s Not Just What You Say, It’s What You Do
