Individualism vs. Collectivism: The Next Brand Frontier
“Individuality is the new wealth.” We were struck by these words while watching a recent interview with Pharrell Williams, multi-talented artist and founder of I Am Other. As we think about the advent of technology and the empowerment of the individual, this sentiment certainly rings true. So what do these changing views mean for legacy brands? Perhaps it’s time for these organizations to rethink the way they engage their people and partners.
How Nonprofits Can Reclaim Their Role as Leaders of Social Change
The old industry adage says that “in a complex world, brands help us make choices.”
As tired a statement as that is, there’s still truth in it. And if we look closely at the brands we’re choosing, we can understand something about what we believe is important at a societal level.
The Wounded Warrior Project + The Case for Overhead
Approximately 40% of WWP’s budget is spent on overhead, which is significantly higher than most mission-driven organizations. While there are many reasons to criticize their allocation of financial resources, having higher overhead isn’t necessarily one of them.
It Takes A Village To Change The World
Many of us are familiar with the African proverb, “it takes a village to raise a child.” The truth is, it “takes a village” to achieve just about any meaningful change in our world—from fighting disease to uniting for peace. For many years, purpose-driven organizations believed that change could result from a handful of generous […]
Technology Disrupts How, But Not Why, People Engage With Brands
Technology is often viewed through the lens of “disruption.” There’s no question that technology, and particularly mobile and social media, transforms how people interact with each other and brands…
Read This. Save Lives.
From TOMS and Warby Parker to Naja, do-good consumerism has been all the rage. The promise: do (and feel) good while spending, eating, wearing and experiencing this too—a win-win scenario.
Branding Is More Than Image, It’s An Invitation
For many centuries, branding was a term used to describe the demarcation of property—most commonly in reference to the searing of cattle.
Mobile, Millennials and Harnessing Technology As a Force for Good
As part of the inaugural magazine and ongoing speaker’s series produced by digital experience agency, Situation, Hayley Berlent was invited to pen an opinion piece on the impact and influence of technology on cause engagement—especially among Millennials.
Webinar: Hayley Berlent and Elke Dochtermann of Fenton on “The New Brand Imperative”
Hayley Berlent and Elke Dochterman of Fenton Communications co-present as part of the Communications Network Webinar Series, The Brand New Imperative: It’s Not Just What You Say, It’s What You Do
