How COVID-19 Did — and Didn’t — Change Higher Ed Social Media

Alongside students, faculty and families, higher education social media managers are also coming to terms with a new reality this fall. Commonly, audiences have used social media platforms to connect and engage with a school’s culture and community. But now, comms teams are also harnessing the medium’s reach and real-time speed to provide crucial updates […]

Strategies to Help Nonprofits Think Beyond the CARES Act and Emerge Stronger

From retail to hospitality to arts and culture, we’ve seen organizations across sectors and nations challenged by the unforeseen effects of COVID-19. Although the $2 trillion coronavirus relief bill (CARES Act) will benefit many in the short term, it’s important to remember that emergency support does not ensure enduring success. As an agency that focuses […]

Hayley Berlent Facilitating Behavior Change Panel at Social Capital 2018

Hayley Berlent from The Additive Agency will join a distinguished roster of thought leaders at Social Capital 2018, the annual gathering of leading causes and partners in strategic philanthropy in Alexandria, VA. Hayley will contribute her insights and experience to the conference and the theme “Participate,” which will shine a light on the ways nonprofits, […]