FHI 360 Launches New Organizational Strategy, Visual Identity and Messaging
We’re thrilled to share that our partners at FHI 360 have launched their new organizational strategy, as well as their updated visual identity and messaging. This effort is part of a strategic transformation focused on how FHI 360 can better advance equity, prioritize local leadership and create lasting change for good. “People everywhere have similar […]
Introducing Catherine Ntube
Additive is pleased to welcome Catherine Ntube as our new Senior Social Impact Writer. Since joining, Catherine has crafted messaging for a range clients including Columbia University School of Nursing, Foster America, and the Community Foundation of Louisville. Prior to Additive, Catherine spent 9 years in primary, intermediate and post-secondary writing classrooms where she helped […]
Reflecting on My First Year at Additive
It’s been a little over a year since I’ve started at Additive. I’ve learned so much about brand consulting in this position, but there are so many aspects unique to Additive that have allowed me to grow. Here are a few of my favorite highlights: Our Purpose What has particularly stood out to me is […]
Turning Doubt into Defiance: Reflections from a Woman Entrepreneur
They start as tiny cuts: a well-intentioned gentleman approaching you at the end of a conference and suggesting that, despite a stellar research presentation, “you should smile more.” A male boss who tells you, 11 weeks after having your first child and returning to work, that “you’ve lost your sparkle.” A senior leader who stoically […]
NYU Makes Tuition Free for All Medical Students
We are proud to announce that our long-time partner, NYU School of Medicine, will be the first top-ranked medical school to offer full-tuition scholarships to all current and incoming classes. By freeing medical students from the burden of tuition, they are helping them focus on what matters most: leading-edge care and research for all. Read […]
Columbia SPS Success Stories Featuring Additive’s Hayley Berlent
Hayley Berlent (’04SPS, Strategic Communication) is Founder and CEO of The Additive Agency, a brand transformation consultancy that helps organizations amplify their impact. Growing up in South Africa, she observed social injustice firsthand and witnessed the ways in which positive social change occurred. Her childhood experiences inspired the foundation and purpose of the agency. Read […]
Anthony Bourdain, Kate Spade, and the Preventable Tragedies of Suicide
With the societal embrace of prejudice and intolerance, the isolation of modernity, the proximity of means to suicide and the lack of a social safety net — among other reasons — more people are turning to suicide as a solution to despair. Following the high-profile suicides of Anthony Bourdain and Kate Spade, the conversation around […]
“Presente”: Join Lin-Manuel Miranda in supporting Puerto Rico’s recovery
Nine months after Hurricane Maria hit Puerto Rico, Lin-Manuel Miranda continues his mission to help rebuild the island, now partnering with Google for a fundraising campaign to support ongoing relief efforts. The company recently announced that it will be matching donations up to $2 million to the Hispanic Federation and Mercy Corps, organizations that have […]
Perlmutter Cancer Center Partners With Top Cancer Centers To Endorse Goal Of Eliminating HPV-Related Cancers In The U.S.
Nearly 80 million Americans are infected with human papillomavirus (HPV), and of those millions, more than 31,000 will be diagnosed with an HPV-related cancer this year. Still — despite the availability of a vaccine to prevent the infections that cause these cancers — HPV vaccination remains unacceptably underused in the United States. To accomplish the […]
How to Convey Dance to Those Without Sight? All Hands On
“How are your feet? Is one in front of the other?” asked Andrew Zhang, 22, who lost his sight completely in a childhood accident. “You can feel it,” Mana Hashimoto said, grabbing one of his hands and placing it on her shin. “They are like in a natural position.” At a recent workshop, Ms. Hashimoto, […]
