(Protest) Signs of the Times: Branding to Embrace the Political Storm
In their 2014 book New Power, Jeremy Heimans and Henry Timms discuss “storm chasing” and “storm embracing,” two techniques for organizations to drive action, urgency and visibility, even in times of crisis. As the political climate in the U.S. continues to become more polarized, it’s no accident that the past two years have seen at […]
How to Convey Dance to Those Without Sight? All Hands On
“How are your feet? Is one in front of the other?” asked Andrew Zhang, 22, who lost his sight completely in a childhood accident. “You can feel it,” Mana Hashimoto said, grabbing one of his hands and placing it on her shin. “They are like in a natural position.” At a recent workshop, Ms. Hashimoto, […]
We’re Adding Additive Agents
We are thrilled to announce the addition of two new Additive Agents, Pasquale Cardinale and Rachel Bauer. Pasquale joins Additive as Group Director, Creative, and will be responsible for managing our creative team and expanding our design and digital portfolio. Rachel joins us as Associate Director, Strategy, and will be responsible for uncovering insights and developing strategies and stories that drive business and social impact.
It Takes A Village To Change The World
Many of us are familiar with the African proverb, “it takes a village to raise a child.” The truth is, it “takes a village” to achieve just about any meaningful change in our world—from fighting disease to uniting for peace. For many years, purpose-driven organizations believed that change could result from a handful of generous […]
Technology Disrupts How, But Not Why, People Engage With Brands
Technology is often viewed through the lens of “disruption.” There’s no question that technology, and particularly mobile and social media, transforms how people interact with each other and brands…
Read This. Save Lives.
From TOMS and Warby Parker to Naja, do-good consumerism has been all the rage. The promise: do (and feel) good while spending, eating, wearing and experiencing this too—a win-win scenario.
Branding Is More Than Image, It’s An Invitation
For many centuries, branding was a term used to describe the demarcation of property—most commonly in reference to the searing of cattle.
Mobile, Millennials and Harnessing Technology As a Force for Good
As part of the inaugural magazine and ongoing speaker’s series produced by digital experience agency, Situation, Hayley Berlent was invited to pen an opinion piece on the impact and influence of technology on cause engagement—especially among Millennials.
Webinar: Hayley Berlent and Elke Dochtermann of Fenton on “The New Brand Imperative”
Hayley Berlent and Elke Dochterman of Fenton Communications co-present as part of the Communications Network Webinar Series, The Brand New Imperative: It’s Not Just What You Say, It’s What You Do
