The Answer to Positive Change is Clear

The Challenge of Complexity: Irrespective of sector, whether it’s healthcare, education, financial services or even in marketing communications — a field that should know better — we all speak our own language. It’s often characterized by coined phrases, acronyms and hyphenates. You know what I’m talking about, right? In social impact, we discuss and debate […]

Four Strategies for Achieving Positive Change in a Divided America

As a professional communicator who has spent more than two decades uniting decentralized organizations — from academic medical centers to universities to federated nonprofits — around shared strategies, stories and experiences, one might assume I’d be able to deftly navigate the divisive politics that have shaped America — and the world — over the past […]

Strategies to Help Nonprofits Think Beyond the CARES Act and Emerge Stronger

From retail to hospitality to arts and culture, we’ve seen organizations across sectors and nations challenged by the unforeseen effects of COVID-19. Although the $2 trillion coronavirus relief bill (CARES Act) will benefit many in the short term, it’s important to remember that emergency support does not ensure enduring success. As an agency that focuses […]

Turning Doubt into Defiance: Reflections from a Woman Entrepreneur

They start as tiny cuts: a well-intentioned gentleman approaching you at the end of a conference and suggesting that, despite a stellar research presentation, “you should smile more.” A male boss who tells you, 11 weeks after having your first child and returning to work, that “you’ve lost your sparkle.” A senior leader who stoically […]

La Jolla Playhouse Wins Big at the Tonys

La Jolla Playhouse was well represented at Sunday night’s Tony Awards, with Rebecca Taichman for the play “Indecent” and Christopher Ashley for the musical “Come From Away.”

We’re Adding Additive Agents

We are thrilled to announce the addition of two new Additive Agents, Pasquale Cardinale and Rachel Bauer. Pasquale joins Additive as Group Director, Creative, and will be responsible for managing our creative team and expanding our design and digital portfolio. Rachel joins us as Associate Director, Strategy, and will be responsible for uncovering insights and developing strategies and stories that drive business and social impact.

Mental Health Awareness Month: Celebs Share #MyYoungerSelf Stories

In support of Mental Health Awareness Month, the Child Mind Institute launched a new national campaign. From the prominent individuals who spoke up on behalf of America’s children to the families across America who watched their videos together, you are part of a growing movement.

Individualism vs. Collectivism: The Next Brand Frontier

“Individuality is the new wealth.” We were struck by these words while watching a recent interview with Pharrell Williams, multi-talented artist and founder of I Am Other. As we think about the advent of technology and the empowerment of the individual, this sentiment certainly rings true. So what do these changing views mean for legacy brands? Perhaps it’s time for these organizations to rethink the way they engage their people and partners.