Four Tips for Social Impact Communications in 2025
Following an election, the key to audience engagement isn’t outrage or fear — it’s about inspiration and action.
Brand Implementation 101
Our guide to the key components of brand implementation that ensures a consistent, compelling and enduring brand presence.
Visual Identity 101
Our guide to developing a distinctive brand visual identity — from logos and colors to typography and iconography.
Messaging 101
Our guide to key elements of brand messaging, which translates brand strategy into stories that drives understanding, engagement and action.
Brand Strategy 101
Our guide to the core elements of brand strategy development — from conducting a brand audit or analysis to crafting a brand platform.
Welcome to Summer School
Join us over the next few weeks as we explain the foundations of brand building — from discovery and strategy to story and implementation.
Harlem Children’s Zone Helps Young People Build Wealth
Exciting news for Wealth Builds, an innovative initiative from Harlem Children’s Zone (HCZ) that we partnered with to name and bring to life.
FHI 360 Launches New Organizational Strategy, Visual Identity and Messaging
We’re thrilled to share that our partners at FHI 360 have launched their new organizational strategy, as well as their updated visual identity and messaging. This effort is part of a strategic transformation focused on how FHI 360 can better advance equity, prioritize local leadership and create lasting change for good. “People everywhere have similar […]
Hayley Berlent on Rising to the Top: Lessons in Leadership Podcast
We’re proud to share that Hayley is featured on this week’s episode of Rising to the Top: Lessons in Leadership, from Columbia University School of Professional Studies. She discusses what inspired her to found Additive, her leadership philosophy, and three questions that will help you find purpose and meaning in your career and life. You […]
Introducing Catherine Ntube
Additive is pleased to welcome Catherine Ntube as our new Senior Social Impact Writer. Since joining, Catherine has crafted messaging for a range clients including Columbia University School of Nursing, Foster America, and the Community Foundation of Louisville. Prior to Additive, Catherine spent 9 years in primary, intermediate and post-secondary writing classrooms where she helped […]
