Additive Resource: Image File Selection Guide
If you’re not an experienced graphic designer, trying to choose the appropriate type of image file for can be a little like trying to understand an alien language. From raster to .tif to #FFFFFF, it can be confusing and overwhelming to navigate the world of image files. But we’re here to help! Our guide helps […]
Additive Resources: Brand Glossary
“Avoid jargon whenever possible.” It’s one of our most frequently-repeated tips here at Additive, and with good reason — it creates unnecessary clutter in communication and presents a barrier to understanding. And while we always advocate for communicating clearly, sometimes there’s an unavoidable need for specialized vocabulary. Like any other industry, branding has insider terminology […]
