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Syracuse University Recieves Awards for Excellent Communications

The Council for Support and Advancement of Education, a global nonprofit dedicated to championing...

What’s in a Name? Three Simple Steps to Naming

A name is the shortest brand story, as well as a shortcut to decision-making. As such, naming is as...

FDA Grants Emergency Use Authorization for Kantaro’s Breakthrough COVID-19 Antibody Kit

Last Wednesday, November 25, The U.S. Food and Drug Administration (FDA) granted Emergency Use...

Additive Resource: Image File Selection Guide

If you’re not an experienced graphic designer, trying to choose the appropriate type of image...

10 Election Resources to Ensure Your Voices + Choices Count

Additive was founded on the belief that every one of us has the potential to effect positive...

How COVID-19 Did — and Didn’t — Change Higher Ed Social Media

Alongside students, faculty and families, higher education social media managers are also coming to...