NYU School of Medicine Ranks #3 Nationally & #1 in NY on U.S. News ’19
As long-time partners of NYU School of Medicine, we are proud to share its recognition as the No. 3 school in the nation for research, and No. 1 in New York, on the 2019 U.S. News & World Report rankings. These are the highest rankings the school has received to date — reflecting their commitment […]
Hayley Berlent Facilitating Behavior Change Panel at Social Capital 2018
Hayley Berlent from The Additive Agency will join a distinguished roster of thought leaders at Social Capital 2018, the annual gathering of leading causes and partners in strategic philanthropy in Alexandria, VA. Hayley will contribute her insights and experience to the conference and the theme “Participate,” which will shine a light on the ways nonprofits, […]
New Ad Council Campaign Empowers Young Adults to ‘Seize the Awkward’
A humorous take on a serious issue, “Seize the Awkward” is breaking the silence around mental health and suicide among the youth. Ad Council, together with The Jed Foundation (JED), the American Foundation for Suicide Prevention (AFSP), and Droga5, launched the campaign in an effort to encourage support and create safe spaces for teens and […]
New Jonas Philanthropies Launches to Serve Nurses and Vulnerable Populations
On January 8th, Barbara and Donald Jonas, founders of The Jonas Center for Nursing and Veterans Healthcare, unveiled their new vision to support the nation’s most vulnerable citizens. Under the banner of Jonas Philanthropies, the organization is expanding their reach beyond nursing and veterans care, and funding solutions to transform healthcare for underserved communities across […]
3 Mental Health Experts Dissect Facebook’s Tech-Heavy Plan To Prevent Suicides
Facebook has recently announced plans of expanding its AI-based suicide prevention campaign. With strengthened “proactive detection” technology that can identify suicidal posts, the company aims to intervene earlier and help more people by connecting them to the right resources. Suicide prevention experts, Dr. Christine Moutier, Chief Medical Officer at Americans for Suicide Prevention; John Draper, […]
Lighthouse Guild Offers Innovative eLearning Program for Vision Rehabilitation
Here is an excerpt from the press release (November 11, 2017): “Dr. Alan R. Morse, President and CEO of Lighthouse Guild, says, ‘It is important that all ophthalmologists understand how vision rehabilitation can help their patients. Providing patients with information about vision rehabilitation options and initiating referral to services as early as possible in the […]
Mouse and Code/Interactive Announce Plans to Merge Bringing the Future of Creative Computing to All Youth
Business Insider recently announced the planned merger of technology nonprofits Mouse and Code/Interactive. By joining forces, the two organizations are expanding their reach and closing the opportunity gap in STEM, for all youth. Here is an excerpt from the press release (November 1, 2017): “While the national attention on STEM programs is increasing, the opportunity […]
We’re Adding Additive Agents
We are thrilled to announce the addition of two new Additive Agents, Pasquale Cardinale and Rachel Bauer. Pasquale joins Additive as Group Director, Creative, and will be responsible for managing our creative team and expanding our design and digital portfolio. Rachel joins us as Associate Director, Strategy, and will be responsible for uncovering insights and developing strategies and stories that drive business and social impact.
Individualism vs. Collectivism: The Next Brand Frontier
“Individuality is the new wealth.” We were struck by these words while watching a recent interview with Pharrell Williams, multi-talented artist and founder of I Am Other. As we think about the advent of technology and the empowerment of the individual, this sentiment certainly rings true. So what do these changing views mean for legacy brands? Perhaps it’s time for these organizations to rethink the way they engage their people and partners.
Technology Disrupts How, But Not Why, People Engage With Brands
Technology is often viewed through the lens of “disruption.” There’s no question that technology, and particularly mobile and social media, transforms how people interact with each other and brands…
