Happy 100th Anniversary, Easterseals!
Easterseals, the largest nonprofit healthcare organization in the United States, officially turns 100 today. Every day, its 72 affiliates connect people of all ages and abilities to the resources they need to live, learn, work and play in communities across the country. To honor 100 years of impact — and define a clear path forward […]
Return on Impact: Communicating to Donors Who Think Like Investors
A 4% decline in total donors and 1.6% increase in total giving reported in 2018 underscores a nonprofit funding reality with fewer donors who give a little more. Surprisingly, individual donors still make up the majority of charitable donations, not corporations or foundations. But like their institutional counterparts, these individual funders are beginning to approach giving […]
News Literacy Project Receives Support from Apple
With the rise of social media, apps such as Facebook and Twitter are becoming the main news sources for teenagers. Misinformation and clickbait, however, make it difficult to know what to believe in an online information ecosystem. The News Literacy Project (NLP) combats this problem by teaching young people to fact check and recognize personal […]
NYU Langone Health Launches Game-changing Picky Eating App
Picky eating is common in many children, especially those challenged by sensory and emotional issues. But when mealtimes lead to meltdowns, parents often lack the information and inspiration to address their child’s needs. That’s why NYU Langone Health’s Department of Child and Adolescent Psychiatry recently launched its new app, When to Wonder: Picky Eating. Through […]
Causes for Hope: A Year in Review
Review the headlines from the past twelve months, and it’s easy to feel overwhelmed by the challenges dividing our communities, nation and world . Yet during the past year, our clients continue to prove that, together, we can transform causes, conversations and communities for good. From education to health and from community engagement to international […]
The Language of Empathy
As a consultancy focused on purpose-driven organizations, Additive partners with nonprofits, NGOs and social enterprises with critical missions and compelling causes — from educational access to health equity to community mobilization. As we strive to clarify their stories and amplify their impact, demonstrating relevancy of the issue and urgency of action is critical. However, articulating […]
Humor: It’s Not for Everyone
Last week, the Nebraska Tourism Commission unveiled the state’s new slogan: “Honestly, it’s not for everyone.” It’s the cornerstone of a campaign that works to combat the stereotype that there’s “nothing to do” in the state by highlighting its variety of natural and cultural attractions, set alongside snarky headlines. The rebrand has inspired a lot […]
NYU Makes Tuition Free for All Medical Students
We are proud to announce that our long-time partner, NYU School of Medicine, will be the first top-ranked medical school to offer full-tuition scholarships to all current and incoming classes. By freeing medical students from the burden of tuition, they are helping them focus on what matters most: leading-edge care and research for all. Read […]
Columbia SPS Success Stories Featuring Additive’s Hayley Berlent
Hayley Berlent (’04SPS, Strategic Communication) is Founder and CEO of The Additive Agency, a brand transformation consultancy that helps organizations amplify their impact. Growing up in South Africa, she observed social injustice firsthand and witnessed the ways in which positive social change occurred. Her childhood experiences inspired the foundation and purpose of the agency. Read […]
Anthony Bourdain, Kate Spade, and the Preventable Tragedies of Suicide
With the societal embrace of prejudice and intolerance, the isolation of modernity, the proximity of means to suicide and the lack of a social safety net — among other reasons — more people are turning to suicide as a solution to despair. Following the high-profile suicides of Anthony Bourdain and Kate Spade, the conversation around […]
