Writing Tips from the Democratic Primary
For those who follow politics, primary season is stressful, to say the least. But there is at least one bright spot, especially if you’re interested in language: some of America’s best speechwriters and speakers are using the campaign trail to teach a masterclass in effective communication. Over the past century, the division between a more […]
Additive Resources: Brand Glossary
“Avoid jargon whenever possible.” It’s one of our most frequently-repeated tips here at Additive, and with good reason — it creates unnecessary clutter in communication and presents a barrier to understanding. And while we always advocate for communicating clearly, sometimes there’s an unavoidable need for specialized vocabulary. Like any other industry, branding has insider terminology […]
What We’re Reading This Summer
Great stories are at the heart of all great brands. So it’s no surprise that as Additive Agents head for vacation destinations all over the globe, there’s one thing that makes it into everyone’s luggage: a good book! Here’s a quick round-up of what you’ll find in our carry-ons this summer. If you’d like to […]
Real or Robot? The Rise of Virtual Influencers
A recent article in the New York Times discussed the rise of virtual influencers — online characters created for the sole purpose of partnering with brands. Although it may seem like something out of a sci-fi novel, they’re already proving to be commercially viable.
Additive Featured on Spectrum News NY1
We were thrilled to have our growth story featured on Spectrum News NY1 today in a segment on WeWork! For nearly five years and from Manhattan to Brooklyn, WeWork has offered us the resources and relationships necessary to transform causes, conversations and communities for good. You can watch the full story here.
Ralph Lauren Center for Cancer Care Partners with Memorial Sloan Kettering Cancer Center
Since 2003, the Ralph Lauren Center for Cancer Care (RLCCC) has helped more than 160,000 patients while fighting health disparities in the Harlem community. The center’s mission is to ensure greater access to quality cancer care and to meet the medical needs of underserved communities. On April 1, they joined forces with Memorial Sloan Kettering […]
St. Jude Discovers New Cure for Immunodeficiency Disorder
It’s hard to prevent your child from getting sick, but what happens when your child is unable to fight even the most common infections? SCID-XI is a chronic disorder that leaves children with little or no immune protection. St. Jude Children’s Research Hospital has developed a new gene therapy that cures infants born with SCID-XI. […]
Happy 100th Anniversary, Easterseals!
Easterseals, the largest nonprofit healthcare organization in the United States, officially turns 100 today. Every day, its 72 affiliates connect people of all ages and abilities to the resources they need to live, learn, work and play in communities across the country. To honor 100 years of impact — and define a clear path forward […]
Return on Impact: Communicating to Donors Who Think Like Investors
A 4% decline in total donors and 1.6% increase in total giving reported in 2018 underscores a nonprofit funding reality with fewer donors who give a little more. Surprisingly, individual donors still make up the majority of charitable donations, not corporations or foundations. But like their institutional counterparts, these individual funders are beginning to approach giving […]
News Literacy Project Receives Support from Apple
With the rise of social media, apps such as Facebook and Twitter are becoming the main news sources for teenagers. Misinformation and clickbait, however, make it difficult to know what to believe in an online information ecosystem. The News Literacy Project (NLP) combats this problem by teaching young people to fact check and recognize personal […]
