The Language of Empathy
As a consultancy focused on purpose-driven organizations, Additive partners with nonprofits, NGOs and social enterprises with critical missions and compelling causes — from educational access to health equity to community mobilization. As we strive to clarify their stories and amplify their impact, demonstrating relevancy of the issue and urgency of action is critical. However, articulating […]
Humor: It’s Not for Everyone
Last week, the Nebraska Tourism Commission unveiled the state’s new slogan: “Honestly, it’s not for everyone.” It’s the cornerstone of a campaign that works to combat the stereotype that there’s “nothing to do” in the state by highlighting its variety of natural and cultural attractions, set alongside snarky headlines. The rebrand has inspired a lot […]
NYU Makes Tuition Free for All Medical Students
We are proud to announce that our long-time partner, NYU School of Medicine, will be the first top-ranked medical school to offer full-tuition scholarships to all current and incoming classes. By freeing medical students from the burden of tuition, they are helping them focus on what matters most: leading-edge care and research for all. Read […]
Columbia SPS Success Stories Featuring Additive’s Hayley Berlent
Hayley Berlent (’04SPS, Strategic Communication) is Founder and CEO of The Additive Agency, a brand transformation consultancy that helps organizations amplify their impact. Growing up in South Africa, she observed social injustice firsthand and witnessed the ways in which positive social change occurred. Her childhood experiences inspired the foundation and purpose of the agency. Read […]
Anthony Bourdain, Kate Spade, and the Preventable Tragedies of Suicide
With the societal embrace of prejudice and intolerance, the isolation of modernity, the proximity of means to suicide and the lack of a social safety net — among other reasons — more people are turning to suicide as a solution to despair. Following the high-profile suicides of Anthony Bourdain and Kate Spade, the conversation around […]
“Presente”: Join Lin-Manuel Miranda in supporting Puerto Rico’s recovery
Nine months after Hurricane Maria hit Puerto Rico, Lin-Manuel Miranda continues his mission to help rebuild the island, now partnering with Google for a fundraising campaign to support ongoing relief efforts. The company recently announced that it will be matching donations up to $2 million to the Hispanic Federation and Mercy Corps, organizations that have […]
Perlmutter Cancer Center Partners With Top Cancer Centers To Endorse Goal Of Eliminating HPV-Related Cancers In The U.S.
Nearly 80 million Americans are infected with human papillomavirus (HPV), and of those millions, more than 31,000 will be diagnosed with an HPV-related cancer this year. Still — despite the availability of a vaccine to prevent the infections that cause these cancers — HPV vaccination remains unacceptably underused in the United States. To accomplish the […]
How to Convey Dance to Those Without Sight? All Hands On
“How are your feet? Is one in front of the other?” asked Andrew Zhang, 22, who lost his sight completely in a childhood accident. “You can feel it,” Mana Hashimoto said, grabbing one of his hands and placing it on her shin. “They are like in a natural position.” At a recent workshop, Ms. Hashimoto, […]
‘There Are a Lot of People in Distress.’ Dear Evan Hansen Creators and Experts On a Youth Mental Health Crisis
When the musical “Dear Evan Hansen” first hit Broadway, there was no knowing the large impact it would have on a community of young people challenged by mental health issues. The now Tony-award winning show “has fueled a heartrending conversation about mental health that has only grown more relevant.” On May 10th, held in conjunction […]
Mercy Corps: Drastic Consequences Of Climate Change On Fragile Populations Can Be Ignored No Longer
“On Earth Day, the global organization reaffirmed its commitment to addressing climate change … by helping vulnerable communities all over the world strengthen their resilience against increasingly frequent and intense extreme weather events. ‘Development and humanitarian organizations like ours must acknowledge that climate change is no longer a secondary consideration,’ says Eliot Levine, Deputy Director […]
