Messaging 101
Our guide to key elements of brand messaging, which translates brand strategy into stories that drives understanding, engagement and action.
Brand Strategy 101
Our guide to the core elements of brand strategy development — from conducting a brand audit or analysis to crafting a brand platform.
Welcome to Summer School
Join us over the next few weeks as we explain the foundations of brand building — from discovery and strategy to story and implementation.
FHI 360 Launches New Organizational Strategy, Visual Identity and Messaging
With these tools, FHI 360 can better advance equity, prioritize local leadership and create lasting change for good.
Hayley Berlent on Rising to the Top: Lessons in Leadership Podcast
Listen to learn why Hayley founded Additive Impact, her leadership philosophy and questions to help you find your purpose.
Introducing Catherine Ntube
Welcome our new senior social impact writer, Catherine Ntube! Discover why she joined Additive, her poetic approach to writing and more.
Hayley Berlent Elected to Democracy Works Board
Democracy Works is a nonpartisan nonprofit organization on a mission to help America vote. Learn more.
Introducing Sacha Cotton
Welcome Sacha Cotton, our new account coordinator! Read the interview to learn about her passion causes and more.
Jed Foundation Receives $15 Million Grant
JED will use the grant to scale its work in schools connecting millions of students to emotional health supports and suicide prevention programs.
New Victory Theater Shares Research on the Importance of Performing Arts for Students
Our partners at New Victory have unveiled the results of a longitudinal study on the role of the performing arts in schools. The study, which ran from 2015-2019, partnered with NYC schools where there was no formal art teachers or programming to measure the impact of performing arts programming on students in grades 3-8. What […]
