Welcome to Summer School

Join us over the next few weeks as we explain the foundations of brand building — from discovery and strategy to story and implementation.

Introducing Catherine Ntube

Welcome our new senior social impact writer, Catherine Ntube! Discover why she joined Additive, her poetic approach to writing and more.

Introducing Sacha Cotton

Welcome Sacha Cotton, our new account coordinator! Read the interview to learn about her passion causes and more.

Syracuse University Recieves Awards for Excellent Communications

The Council for Support and Advancement of Education, a global nonprofit dedicated to championing the role of education to transform lives and society, recently named ten Syracuse University communications touchpoints to their Circle of Excellence, an annual recognition of “outstanding work in advancement services, alumni relations, communications, fundraising, and marketing.” Among the collateral that received […]

FDA Grants Emergency Use Authorization for Kantaro’s Breakthrough COVID-19 Antibody Kit

Last Wednesday, November 25, The U.S. Food and Drug Administration (FDA) granted Emergency Use Authorization (EUA) for Kantaro’s COVID-SeroKlir antibody test kit for SARS-CoV-2, the virus that causes COVID-19. Unlike many other antibody tests on the market, Kantaro’s test detects both the presence and precise value of COVID-19 antibodies, rather than just a yes/no answer. […]