Develop an Effective Communications Plan in Six Steps
A smart communications plan is essential to the success of any rollout. Whether you’re looking to launch a capital campaign, announce a new program or implement a new service, you’ll need a communications plan to help you deliver the right message to the right audience to achieve optimal results and return on investment. Developing a […]
Return on Impact: Communicating to Donors Who Think Like Investors
A 4% decline in total donors and 1.6% increase in total giving reported in 2018 underscores a nonprofit funding reality with fewer donors who give a little more. Surprisingly, individual donors still make up the majority of charitable donations, not corporations or foundations. But like their institutional counterparts, these individual funders are beginning to approach giving […]
Five Ways to Turn Millennials’ Interest into Action
Millennials make up the biggest portion of the U.S. workforce. Coming in at over 70 million strong, this group born between 1981 and 1996 is on the verge of eclipsing the baby boomer population as America’s largest living generation. If you take these ingredients and mix in the generation’s desire to engage with social issues, then […]
Causes for Hope: A Year in Review
Review the headlines from the past twelve months, and it’s easy to feel overwhelmed by the challenges dividing our communities, nation and world . Yet during the past year, our clients continue to prove that, together, we can transform causes, conversations and communities for good. From education to health and from community engagement to international […]
The Language of Empathy
As a consultancy focused on purpose-driven organizations, Additive partners with nonprofits, NGOs and social enterprises with critical missions and compelling causes — from educational access to health equity to community mobilization. As we strive to clarify their stories and amplify their impact, demonstrating relevancy of the issue and urgency of action is critical. However, articulating […]
Humor: It’s Not for Everyone
Last week, the Nebraska Tourism Commission unveiled the state’s new slogan: “Honestly, it’s not for everyone.” It’s the cornerstone of a campaign that works to combat the stereotype that there’s “nothing to do” in the state by highlighting its variety of natural and cultural attractions, set alongside snarky headlines. The rebrand has inspired a lot […]
(Protest) Signs of the Times: Branding to Embrace the Political Storm
In their 2014 book New Power, Jeremy Heimans and Henry Timms discuss “storm chasing” and “storm embracing,” two techniques for organizations to drive action, urgency and visibility, even in times of crisis. As the political climate in the U.S. continues to become more polarized, it’s no accident that the past two years have seen at […]
NYU Makes Tuition Free for All Medical Students
We are proud to announce that our long-time partner, NYU School of Medicine, will be the first top-ranked medical school to offer full-tuition scholarships to all current and incoming classes. By freeing medical students from the burden of tuition, they are helping them focus on what matters most: leading-edge care and research for all. Read […]
Columbia SPS Success Stories Featuring Additive’s Hayley Berlent
Hayley Berlent (’04SPS, Strategic Communication) is Founder and CEO of The Additive Agency, a brand transformation consultancy that helps organizations amplify their impact. Growing up in South Africa, she observed social injustice firsthand and witnessed the ways in which positive social change occurred. Her childhood experiences inspired the foundation and purpose of the agency. Read […]
3 Mental Health Experts Dissect Facebook’s Tech-Heavy Plan To Prevent Suicides
Facebook has recently announced plans of expanding its AI-based suicide prevention campaign. With strengthened “proactive detection” technology that can identify suicidal posts, the company aims to intervene earlier and help more people by connecting them to the right resources. Suicide prevention experts, Dr. Christine Moutier, Chief Medical Officer at Americans for Suicide Prevention; John Draper, […]
