How COVID-19 Did — and Didn’t — Change Higher Ed Social Media
Alongside students, faculty and families, higher education social media managers are also coming to terms with a new reality this fall. Commonly, audiences have used social media platforms to connect and engage with a school’s culture and community. But now, comms teams are also harnessing the medium’s reach and real-time speed to provide crucial updates […]
6 Simple Tips to Amplify Your Social Media Activism Campaigns
From 2011’s #OccupyWallStreet and #Kony2012 to more recent campaigns like, #BlackOutTuesday and #ChallengeAccepted, hashtag-fueled social media activism campaigns take feeds by storm; generate rapid, but short-lived engagement; and then fade away right in time for the next “movement.” Although well-intentioned and designed to amplify awareness and showcase solidarity, these campaigns tend to fall flat when […]
6 Tips to Avoid Zoom Fatigue
It’s ok to admit it: after four months, you’re having trouble staying focused on Zoom meetings. Although you and your coworkers and clients have tried their best, weeks of non-stop video calls have caused energy levels to drop and attention to wander. To a certain extent, it’s only natural: it’s harder to process non-verbal cues […]
Finding Purpose in Place
Reinvesting In + Re-imagining the Role of Community From the strains on our health, social and economic systems to the pains of physical distancing, COVID-19 is re-shaping our relationships to people and places. As the virus sweeps towns and cities across America, our worlds are becoming locally concentrated — challenging us to rethink the role […]
Three Tips for a Successful Virtual Gala
From The Met to the local hospital, the annual gala is often the biggest fundraising event of the year for many nonprofits. Not only can they be glamorous, memorable experiences, they can be lucrative, too — and, with careful planning, can achieve profit margins of around 60 percent. But this year, COVID-19 has made the […]
Strategies to Help Nonprofits Think Beyond the CARES Act and Emerge Stronger
From retail to hospitality to arts and culture, we’ve seen organizations across sectors and nations challenged by the unforeseen effects of COVID-19. Although the $2 trillion coronavirus relief bill (CARES Act) will benefit many in the short term, it’s important to remember that emergency support does not ensure enduring success. As an agency that focuses […]
Reflecting on My First Year at Additive
It’s been a little over a year since I’ve started at Additive. I’ve learned so much about brand consulting in this position, but there are so many aspects unique to Additive that have allowed me to grow. Here are a few of my favorite highlights: Our Purpose What has particularly stood out to me is […]
Writing Tips from the Democratic Primary
For those who follow politics, primary season is stressful, to say the least. But there is at least one bright spot, especially if you’re interested in language: some of America’s best speechwriters and speakers are using the campaign trail to teach a masterclass in effective communication. Over the past century, the division between a more […]
Turning Doubt into Defiance: Reflections from a Woman Entrepreneur
They start as tiny cuts: a well-intentioned gentleman approaching you at the end of a conference and suggesting that, despite a stellar research presentation, “you should smile more.” A male boss who tells you, 11 weeks after having your first child and returning to work, that “you’ve lost your sparkle.” A senior leader who stoically […]
What We’re Reading This Summer
Great stories are at the heart of all great brands. So it’s no surprise that as Additive Agents head for vacation destinations all over the globe, there’s one thing that makes it into everyone’s luggage: a good book! Here’s a quick round-up of what you’ll find in our carry-ons this summer. If you’d like to […]
