Brand Implementation 101
Our guide to the key components of brand implementation that ensures a consistent, compelling and enduring brand presence.
Visual Identity 101
Our guide to developing a distinctive brand visual identity — from logos and colors to typography and iconography.
Messaging 101
Our guide to key elements of brand messaging, which translates brand strategy into stories that drives understanding, engagement and action.
Brand Strategy 101
Our guide to the core elements of brand strategy development — from conducting a brand audit or analysis to crafting a brand platform.
Welcome to Summer School
Join us over the next few weeks as we explain the foundations of brand building — from discovery and strategy to story and implementation.
What’s in a Name? Three Simple Steps to Naming
A name is the shortest brand story, as well as a shortcut to decision-making. As such, naming is as much an art as it is arithmetic — but like both, there’s a process. Here are some tips to help you find the right one. 1. Kickoff + Brief Start the project by asking everything you […]
Additive Resource: Image File Selection Guide
If you’re not an experienced graphic designer, trying to choose the appropriate type of image file for can be a little like trying to understand an alien language. From raster to .tif to #FFFFFF, it can be confusing and overwhelming to navigate the world of image files. But we’re here to help! Our guide helps […]
Additive Resources: Brand Glossary
“Avoid jargon whenever possible.” It’s one of our most frequently-repeated tips here at Additive, and with good reason — it creates unnecessary clutter in communication and presents a barrier to understanding. And while we always advocate for communicating clearly, sometimes there’s an unavoidable need for specialized vocabulary. Like any other industry, branding has insider terminology […]
