On January 29, 2016, MDA launched its revitalized brand at Carnegie Hall, a stage that has given voice and visibility to so many families affected by muscle-debilitating diseases over the years. The event brought together families, sponsors, media and friends for the cause. Check out the highlights here, including a special message from long-time telethon host and MDA ambassador, Jerry Lewis, a powerful performance by “The Voice” winner Jordan Smith and inspiring stories of families challenging the limits of these diseases.

Watch the webcast announcing MDA’s renewed mission focus and revitalized brand

See a special message from Jerry Lewis reminding us all of the importance of MDA’s work and the need for continued support

See photos of MDA families, sponsors and media gathered for the brand launch

Hear Jordan Smith, season 9 winner of “The Voice,” inspire with his rendition of “The Climb”

Meet the new MDA ambassador for 2016

Read about the brand refresh in The Huffington Post and The Nonprofit Times