The Answer to Positive Change is Clear
The Challenge of Complexity: Irrespective of sector, whether it’s healthcare, education, financial services or even in marketing communications — a field that should know better — we all speak our own language. It’s often characterized by coined phrases, acronyms and hyphenates. You know what I’m talking about, right? In social impact, we discuss and debate […]
Hayley Berlent Elected to Democracy Works Board
Additive is excited to share that Hayley has been elected to the Board of Directors of Democracy Works, a nonpartisan nonprofit organization on a mission to help America vote. Democracy Works builds tools and technology for voters and election officials alike, partnering with states, nonprofits, college campuses and corporations to increase voter access and turnout. […]
Four Strategies for Achieving Positive Change in a Divided America
As a professional communicator who has spent more than two decades uniting decentralized organizations — from academic medical centers to universities to federated nonprofits — around shared strategies, stories and experiences, one might assume I’d be able to deftly navigate the divisive politics that have shaped America — and the world — over the past […]
Strategies to Help Nonprofits Think Beyond the CARES Act and Emerge Stronger
From retail to hospitality to arts and culture, we’ve seen organizations across sectors and nations challenged by the unforeseen effects of COVID-19. Although the $2 trillion coronavirus relief bill (CARES Act) will benefit many in the short term, it’s important to remember that emergency support does not ensure enduring success. As an agency that focuses […]
Turning Doubt into Defiance: Reflections from a Woman Entrepreneur
They start as tiny cuts: a well-intentioned gentleman approaching you at the end of a conference and suggesting that, despite a stellar research presentation, “you should smile more.” A male boss who tells you, 11 weeks after having your first child and returning to work, that “you’ve lost your sparkle.” A senior leader who stoically […]
New Jonas Philanthropies Launches to Serve Nurses and Vulnerable Populations
On January 8th, Barbara and Donald Jonas, founders of The Jonas Center for Nursing and Veterans Healthcare, unveiled their new vision to support the nation’s most vulnerable citizens. Under the banner of Jonas Philanthropies, the organization is expanding their reach beyond nursing and veterans care, and funding solutions to transform healthcare for underserved communities across […]
Individualism vs. Collectivism: The Next Brand Frontier
“Individuality is the new wealth.” We were struck by these words while watching a recent interview with Pharrell Williams, multi-talented artist and founder of I Am Other. As we think about the advent of technology and the empowerment of the individual, this sentiment certainly rings true. So what do these changing views mean for legacy brands? Perhaps it’s time for these organizations to rethink the way they engage their people and partners.
Hayley Berlent Speaks At Inaugural MEMTalks
Kevin Kane, the President and CEO of the Memphis Convention & Visitors Bureau, recaps highlights from MEMTalks, the annual tourism convention.
Branding Is More Than Image, It’s An Invitation
For many centuries, branding was a term used to describe the demarcation of property—most commonly in reference to the searing of cattle.
Mobile, Millennials and Harnessing Technology As a Force for Good
As part of the inaugural magazine and ongoing speaker’s series produced by digital experience agency, Situation, Hayley Berlent was invited to pen an opinion piece on the impact and influence of technology on cause engagement—especially among Millennials.
