The Democratization of Knowledge: What Marketers Can Learn from Medicine
WebMD changed the doctor-patient relationship, but didn’t eliminate the need for medical professionals. AI will do the same for branding.
Four Strategies for Achieving Positive Change in a Divided America
To create the future we want to see, we need to work together across boundaries. Additive founder, Hayley Berlent, shares strategies for navigating divisive terrain.
The Answer to Positive Change is Clear
Every field speaks its own language, indecipherable to outsiders. But we need clarity to unify people and inspire action.
Hayley Berlent Elected to Democracy Works Board
Democracy Works is a nonpartisan nonprofit organization on a mission to help America vote. Learn more.
Strategies to Help Nonprofits Think Beyond the CARES Act and Emerge Stronger
From retail to hospitality to arts and culture, we’ve seen organizations across sectors and nations challenged by the unforeseen effects of COVID-19. Although the $2 trillion coronavirus relief bill (CARES Act) will benefit many in the short term, it’s important to remember that emergency support does not ensure enduring success. As an agency that focuses […]
Turning Doubt into Defiance: Reflections from a Woman Entrepreneur
They start as tiny cuts: a well-intentioned gentleman approaching you at the end of a conference and suggesting that, despite a stellar research presentation, “you should smile more.” A male boss who tells you, 11 weeks after having your first child and returning to work, that “you’ve lost your sparkle.” A senior leader who stoically […]
New Jonas Philanthropies Launches to Serve Nurses and Vulnerable Populations
On January 8th, Barbara and Donald Jonas, founders of The Jonas Center for Nursing and Veterans Healthcare, unveiled their new vision to support the nation’s most vulnerable citizens. Under the banner of Jonas Philanthropies, the organization is expanding their reach beyond nursing and veterans care, and funding solutions to transform healthcare for underserved communities across […]
Individualism vs. Collectivism: The Next Brand Frontier
“Individuality is the new wealth.” We were struck by these words while watching a recent interview with Pharrell Williams, multi-talented artist and founder of I Am Other. As we think about the advent of technology and the empowerment of the individual, this sentiment certainly rings true. So what do these changing views mean for legacy brands? Perhaps it’s time for these organizations to rethink the way they engage their people and partners.
Hayley Berlent Speaks At Inaugural MEMTalks
Kevin Kane, the President and CEO of the Memphis Convention & Visitors Bureau, recaps highlights from MEMTalks, the annual tourism convention.
Branding Is More Than Image, It’s An Invitation
For many centuries, branding was a term used to describe the demarcation of property—most commonly in reference to the searing of cattle.
