Introducing Catherine Ntube
Additive is pleased to welcome Catherine Ntube as our new Senior Social Impact Writer. Since joining, Catherine has crafted messaging for a range clients including Columbia University School of Nursing, Foster America, and the Community Foundation of Louisville. Prior to Additive, Catherine spent 9 years in primary, intermediate and post-secondary writing classrooms where she helped […]
Hayley Berlent Elected to Democracy Works Board
Additive is excited to share that Hayley has been elected to the Board of Directors of Democracy Works, a nonpartisan nonprofit organization on a mission to help America vote. Democracy Works builds tools and technology for voters and election officials alike, partnering with states, nonprofits, college campuses and corporations to increase voter access and turnout. […]
Introducing Sacha Cotton
Additive is pleased to welcome Sacha Cotton as our new Account Coordinator. Sacha works across strategy, content and design, providing vital project management and research support. She began her career in executive search, where she fine-tuned her client relations skills. Her education focused heavily on health and social justice campaigns, including independent research conducted for […]
Turning Doubt into Defiance: Reflections from a Woman Entrepreneur
They start as tiny cuts: a well-intentioned gentleman approaching you at the end of a conference and suggesting that, despite a stellar research presentation, “you should smile more.” A male boss who tells you, 11 weeks after having your first child and returning to work, that “you’ve lost your sparkle.” A senior leader who stoically […]
Additive Featured on Spectrum News NY1
We were thrilled to have our growth story featured on Spectrum News NY1 today in a segment on WeWork! For nearly five years and from Manhattan to Brooklyn, WeWork has offered us the resources and relationships necessary to transform causes, conversations and communities for good. You can watch the full story here.
Columbia SPS Success Stories Featuring Additive’s Hayley Berlent
Hayley Berlent (’04SPS, Strategic Communication) is Founder and CEO of The Additive Agency, a brand transformation consultancy that helps organizations amplify their impact. Growing up in South Africa, she observed social injustice firsthand and witnessed the ways in which positive social change occurred. Her childhood experiences inspired the foundation and purpose of the agency. Read […]
Hayley Berlent Facilitating Behavior Change Panel at Social Capital 2018
Hayley Berlent from The Additive Agency will join a distinguished roster of thought leaders at Social Capital 2018, the annual gathering of leading causes and partners in strategic philanthropy in Alexandria, VA. Hayley will contribute her insights and experience to the conference and the theme “Participate,” which will shine a light on the ways nonprofits, […]
We’re Adding Additive Agents
We are thrilled to announce the addition of two new Additive Agents, Pasquale Cardinale and Rachel Bauer. Pasquale joins Additive as Group Director, Creative, and will be responsible for managing our creative team and expanding our design and digital portfolio. Rachel joins us as Associate Director, Strategy, and will be responsible for uncovering insights and developing strategies and stories that drive business and social impact.
Hayley Berlent Speaks At Inaugural MEMTalks
Kevin Kane, the President and CEO of the Memphis Convention & Visitors Bureau, recaps highlights from MEMTalks, the annual tourism convention.
Ruminations on ComNet15: Closing the Gap Between Promise Makers and Promise Keepers
I recently attended ComNet15 in San Diego, CA, the marquis event of the Communications Network, an association of social sector leaders from foundations, nonprofits and consulting firms across the globe.
