The Democratization of Knowledge: What Marketers Can Learn from Medicine
WebMD changed the doctor-patient relationship, but didn’t eliminate the need for medical professionals. AI will do the same for branding.
Can AI Tell Your Brand’s Story?
AI summaries or chatbot answers are increasingly becoming someone’s introduction to your organization.
The Story of Hunger Needs Change
People care about what they can see and recognize. Learn how you can use this insight to frame a complex issue like hunger.
When Brands Made Us Dream, Dare and Do — And How They Can Again
In a world where everything looks and sounds the same, only this type of brand will break through. Learn more.
Never Let Anyone Define Your Brand But You
Four reminders for brand leaders navigating the complex voices of today’s marketplace.
The Lived Experience I Never Wanted and Why It Matters
The lived experience, especially one you never wanted, changes everything. How do we get people to care about what doesn’t yet feel like their issue?
In History, We Can Find Hope
When grappling with today’s challenges that feel too overwhelming, we can learn from our past. Discover how.
Four Strategies for Achieving Positive Change in a Divided America
To create the future we want to see, we need to work together across boundaries. Additive founder, Hayley Berlent, shares strategies for navigating divisive terrain.
Four Tips for Social Impact Communications in 2025
Following an election, the key to audience engagement isn’t outrage or fear — it’s about inspiration and action.
The Answer to Positive Change is Clear
Every field speaks its own language, indecipherable to outsiders. But we need clarity to unify people and inspire action.
