Four Strategies for Achieving Positive Change in a Divided America
To create the future we want to see, we need to work together across boundaries. Additive founder, Hayley Berlent, shares strategies for navigating divisive terrain.
The Answer to Positive Change is Clear
Every field speaks its own language, indecipherable to outsiders. But we need clarity to unify people and inspire action.
FHI 360 Launches New Organizational Strategy, Visual Identity and Messaging
With these tools, FHI 360 can better advance equity, prioritize local leadership and create lasting change for good.
Strategies to Help Nonprofits Think Beyond the CARES Act and Emerge Stronger
From retail to hospitality to arts and culture, we’ve seen organizations across sectors and nations challenged by the unforeseen effects of COVID-19. Although the $2 trillion coronavirus relief bill (CARES Act) will benefit many in the short term, it’s important to remember that emergency support does not ensure enduring success. As an agency that focuses […]
Turning Doubt into Defiance: Reflections from a Woman Entrepreneur
They start as tiny cuts: a well-intentioned gentleman approaching you at the end of a conference and suggesting that, despite a stellar research presentation, “you should smile more.” A male boss who tells you, 11 weeks after having your first child and returning to work, that “you’ve lost your sparkle.” A senior leader who stoically […]
Public Art Blooms in DUMBO
Even in a city with world-renowned museums and galleries, not all works of art are accessible to everyone. Public art brings these works into our communities and allows us to engage with it on a more personal level. Art in parks, public spaces and on the street are among the most common ways Americans experience […]
Develop an Effective Communications Plan in Six Steps
A smart communications plan is essential to the success of any rollout. Whether you’re looking to launch a capital campaign, announce a new program or implement a new service, you’ll need a communications plan to help you deliver the right message to the right audience to achieve optimal results and return on investment. Developing a […]
Happy 100th Anniversary, Easterseals!
Easterseals, the largest nonprofit healthcare organization in the United States, officially turns 100 today. Every day, its 72 affiliates connect people of all ages and abilities to the resources they need to live, learn, work and play in communities across the country. To honor 100 years of impact — and define a clear path forward […]
NYU Makes Tuition Free for All Medical Students
We are proud to announce that our long-time partner, NYU School of Medicine, will be the first top-ranked medical school to offer full-tuition scholarships to all current and incoming classes. By freeing medical students from the burden of tuition, they are helping them focus on what matters most: leading-edge care and research for all. Read […]
Columbia SPS Success Stories Featuring Additive’s Hayley Berlent
Hayley Berlent (’04SPS, Strategic Communication) is Founder and CEO of The Additive Agency, a brand transformation consultancy that helps organizations amplify their impact. Growing up in South Africa, she observed social injustice firsthand and witnessed the ways in which positive social change occurred. Her childhood experiences inspired the foundation and purpose of the agency. Read […]
