Reflecting on My First Year at Additive
It’s been a little over a year since I’ve started at Additive. I’ve learned so much about brand consulting in this position, but there are so many aspects unique to Additive that have allowed me to grow. Here are a few of my favorite highlights: Our Purpose What has particularly stood out to me is […]
Writing Tips from the Democratic Primary
For those who follow politics, primary season is stressful, to say the least. But there is at least one bright spot, especially if you’re interested in language: some of America’s best speechwriters and speakers are using the campaign trail to teach a masterclass in effective communication. Over the past century, the division between a more […]
Turning Doubt into Defiance: Reflections from a Woman Entrepreneur
They start as tiny cuts: a well-intentioned gentleman approaching you at the end of a conference and suggesting that, despite a stellar research presentation, “you should smile more.” A male boss who tells you, 11 weeks after having your first child and returning to work, that “you’ve lost your sparkle.” A senior leader who stoically […]
What We’re Reading This Summer
Great stories are at the heart of all great brands. So it’s no surprise that as Additive Agents head for vacation destinations all over the globe, there’s one thing that makes it into everyone’s luggage: a good book! Here’s a quick round-up of what you’ll find in our carry-ons this summer. If you’d like to […]
Real or Robot? The Rise of Virtual Influencers
A recent article in the New York Times discussed the rise of virtual influencers — online characters created for the sole purpose of partnering with brands. Although it may seem like something out of a sci-fi novel, they’re already proving to be commercially viable.
Public Art Blooms in DUMBO
Even in a city with world-renowned museums and galleries, not all works of art are accessible to everyone. Public art brings these works into our communities and allows us to engage with it on a more personal level. Art in parks, public spaces and on the street are among the most common ways Americans experience […]
Develop an Effective Communications Plan in Six Steps
A smart communications plan is essential to the success of any rollout. Whether you’re looking to launch a capital campaign, announce a new program or implement a new service, you’ll need a communications plan to help you deliver the right message to the right audience to achieve optimal results and return on investment. Developing a […]
Return on Impact: Communicating to Donors Who Think Like Investors
A 4% decline in total donors and 1.6% increase in total giving reported in 2018 underscores a nonprofit funding reality with fewer donors who give a little more. Surprisingly, individual donors still make up the majority of charitable donations, not corporations or foundations. But like their institutional counterparts, these individual funders are beginning to approach giving […]
Five Ways to Turn Millennials’ Interest into Action
Millennials make up the biggest portion of the U.S. workforce. Coming in at over 70 million strong, this group born between 1981 and 1996 is on the verge of eclipsing the baby boomer population as America’s largest living generation. If you take these ingredients and mix in the generation’s desire to engage with social issues, then […]
Causes for Hope: A Year in Review
Review the headlines from the past twelve months, and it’s easy to feel overwhelmed by the challenges dividing our communities, nation and world . Yet during the past year, our clients continue to prove that, together, we can transform causes, conversations and communities for good. From education to health and from community engagement to international […]
