February 21, 2017
+
10:31 pm

A Look Inside the Ralph Lauren Center for Cancer Care

ABC News reported on the impact that the Ralph Lauren Center for Cancer Care is having in the lives of its patients in Harlem. Here is an excerpt from their story (October 26, 2016):

“Every year, the [Ralph Lauren Center for Cancer Care] receives more than 12,000 patients — 80 percent of whom count on Medicaid or Medicare for their health care needs, according to the center.

Founded in 2003 as a joint venture with the Polo Ralph Lauren Corporation and Memorial Sloan Kettering Cancer Center, the Ralph Lauren Center for Cancer Care was established after a meeting between Ralph Lauren and Dr. Harold Freeman.

‘The story that Dr. Freeman tells is he expected to leave and wait for weeks or months for Ralph Lauren to respond. And at the end of the meeting, my dad just turned to him and said, “I’m in. What do you need? How much?” and Dr. Freeman gave him a number, and my father said, “Great, we’re going to support it,” and he has ever since,’ David Lauren said.”

Read the full article here

The Additive Agency
The Addtitive Agency is transforming conversations, communities and causes for good. Learn how we can do more together.

More News + Resources

The sculpture embeds percussion instruments, producing improvised musical compositions celebrating Queens’ rich cultural diversity. Learn more.
By tapping into a network of partners, the Y can respond rapidly in times of crisis while investing in prevention. Learn more.
WebMD changed the doctor-patient relationship, but didn't eliminate the need for medical professionals. AI will do the same for branding.
AI summaries or chatbot answers are increasingly becoming someone’s introduction to your organization.
Endless distractions compete for our attention. Explore three steps to activate campaigns that stand out and inspire.
Our partner, Phoenix Children's Hospital, was ranked among the nation's best. Learn more.
Effective marketing and communications plans start with three questions. Learn how to begin answering them.
The right name can make it easier for people to understand, choose and champion you. Learn about our three-part approach.
In the story, rival fans find common ground and communities grow stronger with our partners at the YMCA of Greater New York.
Brand architecture is how offerings are organized and presented. Learn about our five-part process for maximum clarity and impact.
This spring, Feed the Children is activating Put Child Hunger to Bed with corporate partners.
School may be out, but summer is actually a great time to learn. Check out the topics you can dive into.
Our partner, UVA Health, was recognized for the high-quality care, compassion and skill it provides to the state of Virginia.
Our partners at United Way Worldwide share insights from their analysis of 19 million calls connecting people to essential resources.
The Healthy Outcomes from Positive Experiences (HOPE) framework is an evidence-based approach to help reduce the effects of childhood trauma.
Together, the two organizations will become the nation's largest nonprofit dedicated to suicide prevention.
Our partners at the Division of Marketing at Syracuse University earned top recognition for their talents.
Toast with us to celebrate our creative director and design director. Learn more about their time at Additive and creative pursuits.
People care about what they can see and recognize. Learn how you can use this insight to frame a complex issue like hunger.
In a world where everything looks and sounds the same, only this type of brand will break through. Learn more.