FDA Grants Emergency Use Authorization for Kantaro’s Breakthrough COVID-19 Antibody Kit
Last Wednesday, November 25, The U.S. Food and Drug Administration (FDA) granted Emergency Use Authorization (EUA) for Kantaro’s COVID-SeroKlir antibody test kit for SARS-CoV-2, the virus that causes COVID-19. Unlike many other antibody tests on the market, Kantaro’s test detects both the presence and precise value of COVID-19 antibodies, rather than just a yes/no answer. […]
10 Election Resources to Ensure Your Voices + Choices Count
Additive was founded on the belief that every one of us has the potential to effect positive change, but together we have the power to do so much more good. It’s this guiding principle that makes us so passionate about voter rights and participation. Now, with one of the most important elections of our time […]
How COVID-19 Did — and Didn’t — Change Higher Ed Social Media
Alongside students, faculty and families, higher education social media managers are also coming to terms with a new reality this fall. Commonly, audiences have used social media platforms to connect and engage with a school’s culture and community. But now, comms teams are also harnessing the medium’s reach and real-time speed to provide crucial updates […]
6 Tips to Avoid Zoom Fatigue
It’s ok to admit it: after four months, you’re having trouble staying focused on Zoom meetings. Although you and your coworkers and clients have tried their best, weeks of non-stop video calls have caused energy levels to drop and attention to wander. To a certain extent, it’s only natural: it’s harder to process non-verbal cues […]
Finding Purpose in Place
Reinvesting In + Re-imagining the Role of Community From the strains on our health, social and economic systems to the pains of physical distancing, COVID-19 is re-shaping our relationships to people and places. As the virus sweeps towns and cities across America, our worlds are becoming locally concentrated — challenging us to rethink the role […]
Three Tips for a Successful Virtual Gala
From The Met to the local hospital, the annual gala is often the biggest fundraising event of the year for many nonprofits. Not only can they be glamorous, memorable experiences, they can be lucrative, too — and, with careful planning, can achieve profit margins of around 60 percent. But this year, COVID-19 has made the […]
Reflecting on My First Year at Additive
It’s been a little over a year since I’ve started at Additive. I’ve learned so much about brand consulting in this position, but there are so many aspects unique to Additive that have allowed me to grow. Here are a few of my favorite highlights: Our Purpose What has particularly stood out to me is […]
Jed Foundation and Child Mind Institute Receive $20 Million Gift
Earlier this month, Morgan Stanley announced a $20 million investment to create the Morgan Stanley Alliance for Children’s Mental Health to expand access to and funding for mental health initiatives for youth and adolescents. Two of the main beneficiaries of the initial gift are the Jed Foundation and Child Mind Institute. Both organizations will use […]
Writing Tips from the Democratic Primary
For those who follow politics, primary season is stressful, to say the least. But there is at least one bright spot, especially if you’re interested in language: some of America’s best speechwriters and speakers are using the campaign trail to teach a masterclass in effective communication. Over the past century, the division between a more […]
Additive Resources: Brand Glossary
“Avoid jargon whenever possible.” It’s one of our most frequently-repeated tips here at Additive, and with good reason — it creates unnecessary clutter in communication and presents a barrier to understanding. And while we always advocate for communicating clearly, sometimes there’s an unavoidable need for specialized vocabulary. Like any other industry, branding has insider terminology […]
