Three Tips for a Successful Virtual Gala
From The Met to the local hospital, the annual gala is often the biggest fundraising event of the year for many nonprofits. Not only can they be glamorous, memorable experiences, they can be lucrative, too — and, with careful planning, can achieve profit margins of around 60 percent. But this year, COVID-19 has made the […]
Reflecting on My First Year at Additive
It’s been a little over a year since I’ve started at Additive. I’ve learned so much about brand consulting in this position, but there are so many aspects unique to Additive that have allowed me to grow. Here are a few of my favorite highlights: Our Purpose What has particularly stood out to me is […]
Jed Foundation and Child Mind Institute Receive $20 Million Gift
Earlier this month, Morgan Stanley announced a $20 million investment to create the Morgan Stanley Alliance for Children’s Mental Health to expand access to and funding for mental health initiatives for youth and adolescents. Two of the main beneficiaries of the initial gift are the Jed Foundation and Child Mind Institute. Both organizations will use […]
Writing Tips from the Democratic Primary
For those who follow politics, primary season is stressful, to say the least. But there is at least one bright spot, especially if you’re interested in language: some of America’s best speechwriters and speakers are using the campaign trail to teach a masterclass in effective communication. Over the past century, the division between a more […]
Additive Resources: Brand Glossary
“Avoid jargon whenever possible.” It’s one of our most frequently-repeated tips here at Additive, and with good reason — it creates unnecessary clutter in communication and presents a barrier to understanding. And while we always advocate for communicating clearly, sometimes there’s an unavoidable need for specialized vocabulary. Like any other industry, branding has insider terminology […]
What We’re Reading This Summer
Great stories are at the heart of all great brands. So it’s no surprise that as Additive Agents head for vacation destinations all over the globe, there’s one thing that makes it into everyone’s luggage: a good book! Here’s a quick round-up of what you’ll find in our carry-ons this summer. If you’d like to […]
Real or Robot? The Rise of Virtual Influencers
A recent article in the New York Times discussed the rise of virtual influencers — online characters created for the sole purpose of partnering with brands. Although it may seem like something out of a sci-fi novel, they’re already proving to be commercially viable.
Additive Featured on Spectrum News NY1
We were thrilled to have our growth story featured on Spectrum News NY1 today in a segment on WeWork! For nearly five years and from Manhattan to Brooklyn, WeWork has offered us the resources and relationships necessary to transform causes, conversations and communities for good. You can watch the full story here.
Ralph Lauren Center for Cancer Care Partners with Memorial Sloan Kettering Cancer Center
Since 2003, the Ralph Lauren Center for Cancer Care (RLCCC) has helped more than 160,000 patients while fighting health disparities in the Harlem community. The center’s mission is to ensure greater access to quality cancer care and to meet the medical needs of underserved communities. On April 1, they joined forces with Memorial Sloan Kettering […]
St. Jude Discovers New Cure for Immunodeficiency Disorder
It’s hard to prevent your child from getting sick, but what happens when your child is unable to fight even the most common infections? SCID-XI is a chronic disorder that leaves children with little or no immune protection. St. Jude Children’s Research Hospital has developed a new gene therapy that cures infants born with SCID-XI. […]
