Additive Agents in Action, Clients in the News, Our Impact, Our Thoughts

July 6, 2018

1:23 pm

Columbia SPS Success Stories Featuring Additive’s Hayley Berlent

Hayley Berlent (’04SPS, Strategic Communication) is Founder and CEO of The Additive Agency, a brand transformation consultancy that helps organizations amplify their impact. Growing up in South Africa, she observed social injustice firsthand and witnessed the ways in which positive social change occurred. Her childhood experiences inspired the foundation and purpose of the agency.

More News + Resources

The YMCA of Greater San Francisco’s Ultimate Health Intervention is Community Well-being

Our partners at the YMCA of Greater San Francisco are working to tell the broader story of their impact — one that centers on connecting...

The Democratization of Knowledge: What Marketers Can Learn from Medicine

WebMD changed the doctor-patient relationship, but didn't eliminate the need for medical professionals. AI will do the same for branding.

Can AI Tell Your Brand’s Story?

AI summaries or chatbot answers are increasingly becoming someone’s introduction to your organization.

Campaign Activation 101

Endless distractions compete for our attention. Explore three steps to activate campaigns that stand out and inspire.

Phoenix Children’s Named a “Best Children’s Hospital” for 15th Year in a Row by U.S. News and World Report

Our partner, Phoenix Children's Hospital, was ranked among the nation's best. Learn more.

Marketing and Communications Planning 101

Effective marketing and communications plans start with three questions. Learn how to begin answering them.

Naming 101

The right name can make it easier for people to understand, choose and champion you. Learn about our three-part approach.

The Y of Greater New York Featured in The New York Times Metropolitan Diary

In the story, rival fans find common ground and communities grow stronger with our partners at the YMCA of Greater New York.

Brand Architecture 101

Brand architecture is how offerings are organized and presented. Learn about our five-part process for maximum clarity and impact.

Feed the Children Launches “Put Child Hunger to Bed” Campaign

This spring, Feed the Children is activating Put Child Hunger to Bed with corporate partners.

Welcome to Summer School: Second Semester

School may be out, but summer is actually a great time to learn. Check out the topics you can dive into.

UVA Health University Medical Center Ranked No. 1 Hospital in Virginia by Newsweek

Our partner, UVA Health, was recognized for the high-quality care, compassion and skill it provides to the state of Virginia.

New 211 Data from United Way Shows Housing is the Most Pressing Need Across the U.S.

Our partners at United Way Worldwide share insights from their analysis of 19 million calls connecting people to essential resources.

Y of San Diego Featured in The New York Times for Embracing HOPE Framework

The Healthy Outcomes from Positive Experiences (HOPE) framework is an evidence-based approach to help reduce the effects of childhood trauma.

JED and the American Foundation for Suicide Prevention Merge as Equals

Together, the two organizations will become the nation's largest nonprofit dedicated to suicide prevention.

Syracuse University Wins Gold at 41st Annual Educational Advertising Awards

Our partners at the Division of Marketing at Syracuse University earned top recognition for their talents.

Celebrating Justin and Kruti’s Additive Anniversary

Toast with us to celebrate our creative director and design director. Learn more about their time at Additive and creative pursuits.

The Story of Hunger Needs Change

People care about what they can see and recognize. Learn how you can use this insight to frame a complex issue like hunger.

When Brands Made Us Dream, Dare and Do — And How They Can Again

In a world where everything looks and sounds the same, only this type of brand will break through. Learn more.

Brooklyn United Academy joins MLS NEXT

Joining MLS NEXT will further elevate BKU’s commitment to excellence and creating opportunities for young people to grow as athletes and individuals.